Brand Manager

The Senior Manager, Global Product Marketing will drive the day-to-day systematic product line growth and lifecycle management of assigned products or segments, launch execution, on-market growth and support, and obsolescence, and serves as the voice of the customer for their scope. The role translates franchise and segment strategy and customer/market insight into clear product-line plans, commercial inputs (market assessment, segmentation, long-range growth projections, franchise growth initiatives and marketing plans, positioning, pricing recommendations, sales enablement content and product communications) that support global product and marketing strategy, working closely with Market Access, Scientific Affairs, Regional Marketing, Commercial teams, and Supply Chain.

Location: This position must be based in Irvine, California hybird (onsite Tuesday-Thursday) and requires the employee to be located within commuting distance of the office.

How You'll Make An Impact:

• Franchise growth strategy & initiatives: Contribute to franchise planning and long-range planning for assigned products or segments, develop on-market growth projections, franchise growth initiatives and marketing plans. Translate global strategy by providing guidance and opportunity data to Regions and Commercial.
• On-Market Lifecycle, Sustaining Prioritization & CAPA: Understand product performance (quality signals, complaints, cost-to-serve, usage, and mix) and recommend sustaining prioritization, including assay obsolescence and migration, contribute to corrective and preventive actions (CAPA), sustaining activities, and phase-in/phase-out and obsolescence decisions in order to protect customer experience and identify opportunities to improve portfolio productivity and profitability over time.
• Positioning, additional / expanded claims & evidence inputs: Work with Scientific Affairs, Market Access, and Regional Marketing to shape product claims, value propositions, and messaging that reflect clinical evidence and customer language and that clearly position the product within the segment strategy and competitive landscape, informing evidence plans and assay registration priorities and feeding into global and regional marketing materials.
• Market research & opportunity assessment: Maintain voice-of-customer (VOC), total-available-market (TAM), serviceable-available-market (SAM), payer/clinical trends, relevant technology developments and the evolution of clinical practice/guidelines, and competitive intelligence for assigned products or segments, and synthesize these inputs into market assessments, customer segmentation (including share/Mekko analyses) and competitor strategies that shape segment strategy, product-line roadmaps, growth opportunities (including IVD partnership opportunities), portfolio gaps and rationalization options, and highlight risks across assigned systems, assays, quality controls and informatics.
• Performance reporting & franchise KPIs: Utilize dashboards to track revenue, mix, margins, adoption for assigned products or segments and other indicators. Provide insights and recommend corrective actions to key stakeholders.

What You Bring:

• Bachelor's degree or equivalent in Marketing. Advanced degree (e.g., MS, MPH, MBA or similar) is desirable.
• 7 to 10+ years in Diagnostics/Biotech/Med-Devices. Held a sales role and experience within regional marketing. Proven record of LCM of a product portfolio in a matrix environment.
• Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
• Able to translate segment and franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives for assigned products or segments.
• Able to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning.

Total Rewards Package: At Bio-Rad, we're empowered by our purpose and recognize that our employees are as well. That's why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee's work and life cycle.

Benefits: We're proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG's), and more!

Compensation: The estimated base salary range for this position is $157,400 - $216,400 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is also eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

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