Brand Content Manager

Description About the Role: The Bruery and Offshoot Beer Co. are looking for a highly creative, execution-focused Brand Content Manager to own the day-to-day creation, distribution, and performance of content across our brands. This is a performance-driven role. We are looking for someone who not only creates exceptional content but also understands how to build an engaged audience, increase brand awareness, and continuously improve results through data and iteration. Creativity is expected. Measurable impact is what defines success. Primary Functions: Content Creation Capture photography and short-form video multiple times each week Produce Reels, Stories, TikToks, and other platform-specific content Tell authentic stories from brewing, barrel aging, events, tasting rooms, and the people behind the brands Social Media Management Own day-to-day management of Instagram, Facebook, and emerging platforms Write compelling captions and publish content consistently Manage community engagement, comments, and direct messages Maintain a proactive monthly content calendar Campaign Support Create assets supporting beer releases, memberships, events, retail, and partnerships Work cross-functionally with sales, DTC, production, and leadership Continuous Improvement Review content performance regularly and recommend adjustments Test new creative approaches and platform features Identify opportunities before they are assigned Expectations for Success: Consistently publish high-quality content across both brands Grow and engage our audience through compelling storytelling and platform best practices Increase engagement, reach, shares, saves, comments, and overall audience interaction over time Contribute to sustainable follower growth through organic content and community building Develop a continually expanding library of photo and video assets Support commercial priorities including beer launches, memberships, tasting room events, collaborations, and seasonal campaigns Use platform analytics and performance data to refine content strategy rather than relying on intuition alone Performance is evaluated on outcomes, not simply activity. While creativity is essential, success in this role is determined by the ability to produce content that strengthens our brands and demonstrates measurable improvement over time. We expect our Brand Content Manager to understand what resonates with audiences, monitor performance, learn from analytics, and continuously refine content to improve engagement, audience growth, and overall brand impact. Requirements Essential Qualifications: 3+ years creating content for consumer, lifestyle, beverage, hospitality, or CPG brands Excellent photography and mobile videography skills Strong editing experience (Adobe Creative Suite, Lightroom, Premiere Pro, CapCut, or similar) Deep understanding of Instagram, TikTok, Facebook, and emerging platforms Excellent organization, initiative, and time management Comfort working in a fast-moving entrepreneurial environment A mindset focused on ownership, accountability, and measurable results Why Join The Bruery? You’ll help shape the voice and visual identity of two of Southern California's most respected craft beer brands. This is an opportunity to create work that reaches a passionate community while playing a meaningful role in the continued growth of The Bruery and Offshoot Beer Co. About The Bruery: The Bruery is one of the nation’s most prominent boutique craft breweries, located in Orange County, CA. The company goes to market under two separate brands: The Bruery and Offshoot Beer Co., each with a high-quality, unique offering. The Bruery specializes in taste driven experimental ales and craft lagers, while Offshoot Brewing Co. is the company’s newest brand that focuses on approachable beers that fit a relaxed lifestyle. While each of our brands are known for certain tastes or styles, it’s our brewing prowess and creativity that creates our opportunities. The company has built a strong following among a passionate base of members and fans, and over half of The Bruery’s overall sales are direct-to-consumer through the company’s society membership programs and Orange County tasting room. These direct-to-consumer channels drive high engagement and allow The Bruery to generate attractive margins. The cornerstone of the DTC offering is the Societies, or membership program that gives the business a community of like-minded members and of course recurring revenue streams. To know what sets us apart, you have to understand how we started; just Patrick Rue in his kitchen with a thirst for knowledge and a passion for how interesting beer can be. It was this passion and his insatiable curiosity that led him to open a brewery, build a team of talented like-minded brewers and earn the title of Master Cicerone, with the help of his world class palate. At The Bruery, we live at the intersection of tradition and bold creativity, with taste as our compass. We are easily inspired, if not easily impressed. We take our inspiration from the culinary world, traditional beer styles, natural ingredients, vineyards and even junk food. An interesting beer can make a moment special, and a special moment can spark the inspiration for an interesting beer. Taste and memory go hand in hand, and we let our taste guide us to create beers that deliver timeless and traditional flavors, while also pushing the boundaries of what you thought beer could be. One could say our brewing style has range, but we’ll leave that up to you. We’re explorers at heart, passionate about the art and science of taste, and could never be satisfied brewing just one style of beer. We believe this makes life a little more interesting. Our beers start conversations, complement meals, and bring people together. You can trust our beers because of the knowledge and expertise that we’ve built, but it’s our creative approach that will change your idea of what beer can be. At the Bruery, our Core Values are: Results, Relentlessly We never settle. We push through obstacles with focus, drive, and integrity –delivering results we can be proud of. Truth Builds Trust We speak only, listen actively, and grow through honest feedback. No gossip, no games –just mutual respect. Craft with Purpose We pursue excellence in every pour and every process. Mastery means raising the bar, innovating boldly, and never phoning it in. Lead the Way We don’t wait – we step up, take initiative, and follow through. We’re problem-solvers and pathfinders, committed to building something bigger than ourselves. Win As One We’re a team first. We protect our culture, support each other, and put people before process – starting with our team, our members, then everyone else. #J-18808-Ljbffr