Digital Marketing Specialist

Join QVC Group

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

Under the direction of the Manager of Email Operations, this role is accountable for QVC's behavior-triggered, event based and transactional programs across multiple platforms; including email, SMS Text, App Push, Facebook Messenger and onsite relevant content programs to meet customer lifecycle objectives and business goals. Additionally, this role is accountable for customer list health including email acquisition strategies.

Where You'll Work

This role is hybrid and will require you to be onsite in QVC Studio Park in West Chester, PA several days per month. Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Relocation assistance is not available for this role.

What You'll Do

• Act as the project manager for hundreds of email campaigns as assigned by Manager from concept to deployment to performance analysis.
• Strategically determine production schedule, create & plan multiple campaign.
• Partner with eCommerce to determine key sales points, insure alignment to event/programming messaging and insure images are available in accordance to email timeline.
• Create complete, detailed creative brief and independently directs copy, design and HTML teams with core focus of each campaign.
• Review email campaign results as provided by Tableau & Adobe
• Partner with the Campaign Management team to obtain the appropriate customer list to launch via email system (Bluecore). Monitor to confirm 100% completion.

What You'll Bring

• BA in marketing, communications, or related field; or equivalent experience required
• 2 plus years professional experience, within digital or email marketing, or eCommerce
• Demonstrated experience working in a cross-functional, teamwork-based environment is critical

Our Total Rewards package includes benefits you'll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us.