Marketing Assistant

Marketing Assistant

To help us get a sense of your writing style and creativity, please complete this two-part assignment. You may keep your submissions text-only or incorporate design elements—we're especially interested in your clarity, voice, tone, and judgment.

1. Draft a sample e-mail promoting a free library event for families (real or imagined). Your e-mail should include:

• A catchy subject line
• A brief event description (100–150 words)
• A clear call to action (what the reader should do next)

• Create one additional promotional piece of your choice. Choose a format that best showcases your strengths.

The Marketing Assistant performs a variety of tasks in support of the Library's Strategic Agenda. In order to successfully aid the marketing, promotion, and general administrative functions of the Library, this position requires active monitoring and understanding of current Library services. The Marketing Assistant creates meaningful connections with diverse audiences in a variety of settings, both inside and outside BCPL facilities. Audiences include the Library Administration, front-line staff, vendors, community agencies, and the general public. This position requires a flexible and collaborative working style, strong attention to detail, excellent verbal and written communication skills, familiarity with design fundamentals, and the ability to exercise good judgment and discretion when presenting the library to the public.

• Integrity. We embody these values in every aspect of our operation, building personal and institutional bridges that facilitate productive, trusting relationships.
• Adaptability. We are outwardly focused, service-oriented, and staffed by continuous learners.
• Accountability. We are an interdependent team holding ourselves mutually accountable for delivering results that are relevant to our community's needs.
• Equality. We welcome all with the same measure of respect, warmth, and acceptance.

Assists with positively presenting the Library to both external and internal customers.

Makes referrals to appropriate staff in response to both internal and external queries.

Assists the Marketing & Communications Manager with monitoring for consistent branding at all locations, including following house style guides.

Creates accurate, meaningful, and readable copy for promotional materials, including e-mail blasts, event descriptions, and print pieces.

Assists with routine e-mail campaigns, including performance tracking and the development and maintenance of segmented lists.

Assists in the creation of additional content for advertising materials and signage, including graphics, photographs, and video content.

Assists the Marketing & Communications Manager with monitoring and updating the library's social media presence and website. As necessary, use the staff wiki to disseminate information internally.

Assists the Marketing & Communications Manager in monitoring community developments and marketing and library trends.

Assists the Marketing & Communications Manager in conducting and evaluating user experience studies.

Assists the Marketing & Communications Manager in generating and analyzing library statistical reports to be used for improving library services.

Performs proofreading and copyediting.

Assists with project coordination, including tracking promotional supplies and communicating with staff regarding signage, materials, and logistics.

Provides support outside of regularly scheduled hours as needed, including capturing media at events and attending community outreach activities to gather public feedback and raise awareness about the Library.

This job description does not necessarily reflect all aspects of the job functions.

We vow our commitment to advancing the Library's embrace of equity, diversity, and inclusion. We recognize our obligation to enhance the diversity of our collections, events, services, and staff. The Library aims to embody the tenets of social responsibility so that our actions bring about an improved quality of life for our patrons, our staff, and our community at large.

Job Requirements:

• High school diploma or equivalent required; some college coursework in marketing, communications, or related field preferred.
• Basic understanding of marketing principles and the content creation cycle, including audience targeting and goal-oriented messaging.
• Proficient in Microsoft Office (Word, Excel, Outlook, Publisher).
• Familiarity with e-mail marketing, website maintenance, and social media management preferred.
• Experience with Adobe software (especially Photoshop and Acrobat Pro) preferred.
• Experience with -- or willingness to learn -- tools such as WordPress, Patron Point, and Canva.
• Strong written and verbal communication skills in English.
• Ability to work evening and weekend shifts as scheduled.
• Occasional availability for extended or off-hours support (e.g., special events or deadlines).

Skills and Characteristics:

• Strong organizational and administrative skills.
• Clear, professional communication -- both written and verbal.
• Creative and strategic thinking with close attention to detail.
• Ability to manage multiple projects and prioritize tasks to meet deadlines.
• Comfortable working independently and as part of a team in a deadline-driven environment.
• Adaptability in shifting priorities and navigating fast-paced workflows.
• Solid understanding of visual communication, including layout, information hierarchy, color judgment, and design fundamentals.
• Familiarity with digital tools used in content creation, editing, design, and asset management.
• Technical proficiency with computers, general office equipment, and basic troubleshooting.
• Follows verbal and written instructions with accuracy and efficiency.

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to talk and hear.
• The employee frequently is required to stand, walk, sit, stoop, kneel; use hands to handle or feel; reach with hands and arms; lift files, open filing cabinets, and bend or stand as necessary.
• The employee must occasionally lift and/or move up to 30 pounds.
• Specific vision requirements include the ability to see at close range.
• Fine hand manipulation (keyboarding).

Work Environment:

• Internal office space for the majority of the schedule. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
• Indoor spaces at venues such as conference centers, school assembly spaces, and other outreach locations, as assigned. Outdoor spaces such as parks, parking lots, and other outreach locations, as assigned.
• This work activity generally will involve the use of portable equipment, such as a laptop, tablet, or camera.

Work Devices:

• Computers and peripherals.
• General office equipment.
• Telephones.

Bullitt County Public Library is an AA, EEO, and ADA employer