Demand Generation Lead, Superhuman Mail

Superhuman offers a dynamic hybrid model, and candidates in this role can be based remotely. You may be expected to travel to meet in person during your team’s scheduled collaboration weeks. Managers will determine in-person time according to business needs. This hybrid approach helps foster trust, innovation, and a strong team culture, with the flexibility of working from home, whenever you need focus time. About Superhuman Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company’s products include Grammarly’s writing assistance, Superhuman Docs’s collaborative workspaces, Mail’s inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at superhuman.com and about our values here. The Opportunity We are looking for a Demand Generation Lead to drive pipeline growth for Superhuman Mail. This role sits within Revenue Marketing and is responsible for building and scaling integrated demand generation programs that create and accelerate marketing-sourced and influenced pipeline for Mail. You will partner closely with Sales, Product Marketing, and Growth to translate product priorities into market-facing campaigns and sales plays that drive new logo acquisition, competitive displacement, and customer expansion. Success in this role requires strong commercial acumen, deep collaboration with Sales, and a performance-driven mindset grounded in measurable pipeline and revenue impact. In this role, you will: Own the execution for Superhuman Mail, aligning with GTM goals and revenue targets. Collaborate with cross-functional partners to build and run full-funnel marketing campaigns across paid, earned, and owned channels, driving shared ownership of inbound and outbound pipeline for net-new acquisition and account expansion. Partner closely with Sales and RevOps to align campaign strategy with pipeline goals and account priorities. Build and optimize nurture programs that accelerate leads through the funnel and drive customer expansion. Measure and report on campaign performance, pipeline impact, and ROI—turning insights into action. Collaborate cross-functionally with Sales, Customer Success, Product, Product Marketing, Content, Brand, Growth, and other teams to deliver a cohesive buyer experience. What You’ll Own: 1. Sales-Aligned Demand Engine Build and scale a repeatable product demand engine aligned to sales priorities Translate product strategy and roadmap into revenue-generating demand programs Partner closely with Sales leadership to design high-impact Sales Plays 2. Agile Product Demand Programs Launch rapid, test-and-learn campaigns tied to product launches, feature releases, and market opportunities Run performance-oriented programs that can scale into integrated campaigns and buyer journeys Continuously optimize messaging, segmentation, and channel mix based on performance data 3. Competitive & Market Plays Develop competitive displacement programs Enable Sales with targeted plays, messaging, and field-ready assets Partner with Product Marketing on positioning and differentiation 4. Cross-Sell & Expansion Programs Design expansion and cross-sell programs across the installed base Partner with Customer Success and Sales to drive product adoption and revenue growth Build targeted segmentation strategies based on product usage and account signals 5. Pipeline & Revenue Accountability You will be directly accountable for: Marketing-sourced product pipeline (and revenue) Marketing-influenced product pipeline (and revenue) Product campaign performance and ROI Conversion rates across key funnel stages Qualifications 8 - 10+ years of experience in B2B marketing, demand gen, product marketing, and/or growth roles; demonstrating a builder’s mentality—comfortable building programs, processes, and teams from the ground up and scaling them effectively. Proven track record of driving pipeline and revenue through strategic campaign planning and integrated, multi-channel campaigns spanning brand awareness, demand generation, and customer expansion. Deep expertise in product demand—tailoring messaging and programs to different personas, segments, and stages of the funnel. Skilled at turning product strategy into compelling demand programs. Experience partnering deeply with Sales in a sales-led GTM motion. Strong analytical orientation with experience using data to drive decisions and optimize campaigns. Proven experience owning performance metrics. Experience running agile campaign frameworks and rapid experimentation Strong partnership skills—comfortable aligning closely with Sales, RevOps, Product Marketing, Product, Customer Success, Lifecycle, Content, Brand, Creative, Growth, and Channel Partner teams; proven ability in cross-functional leadership and orchestration to keep stakeholders aligned. Executive presence and ability to influence cross-functional stakeholders Customer-obsessed with a deep commitment to understanding user pain points and delivering value at every touchpoint. Comfortable with ambiguity, adaptable, and proactive in creating clarity amid change. Demonstrated ability to balance vision with execution, delivering results while holding themselves and teams accountable; skilled at prioritizing effectively under constraints. Familiarity with tools like Pardot, Salesforce, 6sense, and other platforms. Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments. Compensation and Benefits Superhuman offers all team members competitive pay along with a benefits package encompassing the following and more: Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits) Disability and life insurance options 401(k) and RRSP matching Paid parental leave 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time Generous stipends (including those for caregiving, pet care, wellness, your home office, and more) Annual professional development budget and opportunities Superhuman takes a market-based approach to compensation, so base pay may vary by location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined by compensation zone and may be modified in the future. At Superhuman, we value our differences, and we encourage all to apply— especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Superhuman is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abid[e?] by the Employment Equity Act (Canada). #J-18808-Ljbffr