Director OF Marketing

Job Details Job Location: Weston, WI - Weston, WI 54476 Company Overview Relavix Health Group is dedicated to impacting lives through compassionate, innovative, and excellent healthcare services. Our mission of putting people first is lived out by providing high‑quality rehabilitation and health services that enhance the well‑being of our patients. About Us Careview Transitional Care of Weston is a CMS 5‑Star, DEFICIENCY FREE skilled nursing and rehabilitation facility in Weston, Wisconsin, known for high clinical standards, strong outcomes, and a busy, fast‑paced, team‑driven culture. Our reputation is built on getting patients home faster, stronger, and safer — and our Director of Business Development (DBD), also known as a Clinical Liaison/Marketer, is the face of that promise in the community. We are looking for a LICENSED THERAPIST (PTA, OTA, COTA, RT) or RN/LPN to fill this position Position Summary The DBD/Clinical Liaison is the bridge between our facility and the hospitals, physicians, and case managers who refer to us. This is a hybrid clinical and business development role — you’ll be at the bedside performing pre‑admission assessments one hour and meeting with discharge planners, or marketing to referral sources the next. You will drive census, build and maintain strong referral relationships, and ensure every patient transitioning to our care is clinically appropriate and well‑prepared for admission. This is not a role for someone who wants a predictable day. It is ideal for a confident, organized clinician who thrives on autonomy, relationships, and results. Overview of Position Location: Weston, WI (based) — Territory spans Marshfield to Wausau and surrounding areas as needed Discipline: Registered Nurse (RN), LPN (preferred), or Licensed Therapist (PT, OT, or SLP) Setting: CMS 5‑Star, high‑volume post‑acute skilled nursing & rehabilitation facility Travel: Daily travel within territory; reliable transportation and valid driver's license required Key Responsibilities Census Development & Referral Management Drive facility census by securing and converting referrals from hospitals, physician groups, and community partners across the Marshfield–Wausau corridor. Build and maintain trusted relationships with hospital case managers, discharge planners, social workers, physicians, and other referral sources. Respond promptly to referrals — same‑day turnaround is the standard. Track referrals, conversions, and territory activity; report metrics regularly to leadership. Patient Assessment & Admission Coordination Conduct bedside pre‑admission clinical assessments at referring hospitals to confirm clinical appropriateness and skilled need. Communicate clinical findings, equipment needs, and care requirements to the facility admissions and clinical teams for a seamless transition. Educate patients and families about our services, programs, and what to expect during their stay. Coordinate with the admissions team to verify insurance, authorization, and bed availability. Marketing & Community Outreach Plan and execute marketing activity across the territory — in‑services, lunch‑and‑learns, facility tours, hospital rounding, and community events. Represent the facility at networking events, professional associations, and healthcare functions. Identify and pursue new referral opportunities and partnerships. Collaborate with internal clinical, admissions, and leadership teams to align outreach with facility capabilities and capacity. Qualifications Required Active Wisconsin license as a Registered Nurse (RN), LPN, Physical Therapist (PT), Occupational Therapist (OT), or Speech‑Language Pathologist (SLP). Strong clinical assessment skills with the ability to evaluate complex patients at the bedside. Excellent multitasking, prioritization, and time‑management skills — this is a high‑volume environment. Outstanding interpersonal and communication skills; comfortable presenting to and building rapport with physicians, case managers, patients, and families. Self‑motivated and able to manage a territory independently. Valid driver's license, reliable transportation, and willingness to travel daily within the Marshfield–Wausau corridor (and beyond as needed). Proficient with computers, EMRs, and referral platforms. Preferred Post‑acute experience in inpatient rehabilitation, skilled nursing, long‑term acute care, or hospital case management. Prior experience in a clinical liaison, marketing, business development, or admissions role. Established relationships with referral sources in central Wisconsin. Knowledge of Medicare, Medicaid, and managed care criteria for post‑acute placement. Who Thrives in This Role You are a strong clinician who also loves people, relationships, and being out in the field. You can pivot from a bedside assessment to a hospital meeting to a marketing event — sometimes all in the same day — without losing momentum. You are competitive, goal‑oriented, and motivated by census results and conversion metrics. You are organized, follow through, and never let a referral fall through the cracks. You represent your facility with professionalism and credibility. Company Benefits Relavix Health Group is committed to supporting our team both professionally and personally by offering meaningful benefits designed to promote wellness, financial flexibility, career growth, and work‑life balance. In addition to a positive and people‑first work environment, eligible employees may enjoy the following benefits: Medical, dental, and vision insurance PTO starting on Day One Early wage access through the Everyday Pay app 401(k) retirement plan with company match Competitive Wages Short Term Disability BenefitsMe: an employee perks and purchasing platform that gives team members access to everyday products, services, and exclusive discounts, with convenient payroll deduction payment options designed to make purchases more affordable and accessible. Health Savings Account (HSA) options Employee referral program CEU reimbursement opportunities Professional development assistance Relocation and/or travel stipend available for qualifying positions Employee recognition and appreciation programs Career advancement opportunities Supportive team‑oriented culture focused on putting People First Join a team committed to putting people first—every resident, every day. #J-18808-Ljbffr