Territory Business Leader - Richmond, VA

About Sequel

Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.

Job Overview

As a Territory Business Leader (TBL), you will partner with a Clinical Diabetes Specialist (CDS) to successfully launch a new innovative insulin pump and future Sequel products. Your customer base will include physicians, advanced practitioners, certified diabetes care and education specialists and key diabetes institutions. Your primary responsibility is to promote the adoption of Sequel products and services in your territory. In partnership with the CDS, you will formulate territory strategies and initiatives to meet/exceed territory goals.

As a Senior Territory Business Leader, you will additionally take on a leadership role within the team by mentoring junior staff, assisting with field sales training, and participating on internal advisory boards.

THIS TERRITORY INCLUDES: Richmond, Virginia Beach, Norfolk, Charlottesville, Lynchburg, VA.

Job Responsibilities and Essential Duties

• Develop effective territory planning and strategies with CDS to meet/exceed territory goals.
• Build strong customer relationships and influence healthcare providers to prescribe Sequel products for people with diabetes.
• Drive continued adoption and growth of Sequel products by facilitating a successful product experience for both the healthcare provider and product user.
• Consistently exhibit a high level of proficiency and expertise in discussing and demonstrating Sequel products, as well as expertise in diabetes and therapeutic options for diabetes care.
• Collaborate with customer care and sales support to optimize the user experience.
• Communicate HCP feedback cross-functionally to solve problems and improve product development.
• Represent Sequel products at conventions and educational forums to increase product awareness.
• Manage all leads and opportunities in customer relations database daily and submit product training documentation as required.
• Maintain a high profile with state and local patient advocacy groups and professional diabetes organizations, such as local chapters of ADA (American Diabetes Association), ADCES (Association of Diabetes Care and Education Specialists), and Breakthrough T1D (formerly known as Juvenile Diabetes Research Foundation).

• The Senior Territory Business Leader will have the following additional responsibilities:
• Assist with field sales training.
• Mentor junior staff.
• Participate on internal advisory boards with cross-functional departments.
• As needed, lead weekly team calls, regional and/or area calls and/or meetings.

Minimum Requirements

• Bachelor’s degree preferred.
• 2+ years of sales experience with a demonstrated history of sales success.
• Valid driver’s license.

For the Senior TBL role:

• 4+ years of sales experience within pharmaceutical, biotech or medical device industries with a demonstrated history of sales success.
• Experience in diabetes and selling automated insulin devices preferred.

Required Knowledge, Skills, and Abilities

• Strategic problem solver.
• Demonstrated relationships with Endocrinologists strongly preferred. Experience promoting diabetes devices and knowledge of diabetes therapeutics preferred.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced environment and promote team collaboration.
• Strong data analysis, evaluation, and problem-solving skills.
• Ability to execute sales and marketing plan and manage territory budget.
• Candidate must live within the assigned geography.
• Ability to commute and spend extended periods of time driving each day, which may include overnight travel. Most territory travel will be by car.
• Ability to carry and transport professional samples and literature.

Additional requirements for the Senior TBL role:

• Demonstrated history of multiple years of meeting or exceeding sales goals.
• Recognition for outstanding contribution in sales (e.g. President’s Club, Rookie of the Year, Circle of Excellence, etc.).
• Served in developmental and leadership roles such as field sales trainer, mentor new of hires, field advisory board/marketing input committee programs.
• Experience representing organization at industry conferences/conventions (i.e. ADA, ADCES).
• Demonstrated career progression/promotions into roles with increased responsibility.

$185,000 - $215,000 a year

The total compensation package for this position, inclusive of base salary and incentive compensation target, is $185 - $215K annually (based on the achievement of goals). Base pay varies based on job-related knowledge, skills, and experience. Sequel offers a comprehensive benefits package, PTO, a vehicle reimbursement program through Motus, and significant opportunities for career growth and advancement.

Sequel Med Tech provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

At Sequel, we believe that when you thrive, we thrive. That’s why our benefits package is designed to support you from day one. You’ll be automatically enrolled in our 401k plan, featuring a 6% company match and 100% immediate vesting. We’re committed to your well-being and understand the unique needs of employees and families living with diabetes, so we offer capped out-of-pocket insulin costs and GLP-1 coverage across all plans. You’ll have access to a variety of Meritain health insurance plans to suit your needs and can also take advantage of Flexible Spending Accounts (FSAs) or Health Savings Account (HSA). Our comprehensive benefits package includes vision and dental coverage, plus voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care. In addition, we provide employer-paid short-term disability and life insurance for extra peace of mind.

We know the importance of taking time to rest and recharge. That’s why Sequel offers flexible PTO, generous paid holidays, and Flex Time options to help you balance work and life when you need it most. Our team enjoys a culture built on hard work, fun, and genuine support. At Sequel, you’re not just starting a job, you’re building a rewarding career and a brighter future. Join us, and let’s thrive together!

Environmental/Safety/Physical Work Conditions

Ensures environmental consciousness and safe practices are exhibited in decisions

Use of computer and telephone equipment and other related office accessories/devices to complete assignments

May work extended hours during peak business cycles

Physical requirements such as lifting specific weights

Some travelling is expected