Volunteer Remote Google Ads Manager for Impactful Campaigns

Google Ads Manager (Paid Media Strategy, Campaign Management & Performance Optimization) The Donovan’s Venom (501c3 Nonprofit) Department: Marketing Location: Remote Position Type: Volunteer Role Reports To: Director of Marketing Position Overview The Google Ads Manager is responsible for planning, executing, and optimizing paid advertising campaigns using Google Ads to increase visibility, engagement, and conversion across the organization’s programs and initiatives. This role ensures that advertising efforts are strategic, data-driven, and aligned with organizational goals, while maximizing performance and return on ad spend (or grant utilization, if applicable). Operating at the intersection of marketing strategy, analytics, and campaign execution , this role is critical to driving awareness and growth through paid media. Key Responsibilities Campaign Strategy & Planning Develop and manage Google Ads strategy Identify target audiences and campaign objectives Align campaigns with organizational priorities and initiatives Campaign Setup & Management Create and manage: Search campaigns Display campaigns YouTube/video campaigns (if applicable) Configure targeting, keywords, and bidding strategies Performance Monitoring & Optimization Monitor campaign performance and metrics Optimize for: Click-through rate (CTR) Conversions Cost efficiency Continuously improve campaign results Keyword Research & Targeting Conduct keyword research Identify high-performing and relevant keywords Adjust targeting strategies based on performance Ad Copy & Creative Alignment Develop and optimize ad copy Align messaging with marketing and brand voice Test variations for performance improvement Budget & Spend Management Manage advertising budgets effectively Optimize allocation across campaigns Ensure efficient use of funds or ad grants Analytics & Reporting Track and analyze: Campaign performance Traffic and conversions Provide regular performance reports Translate data into actionable insights Conversion Tracking & Optimization Implement and monitor conversion tracking Ensure accurate measurement of campaign outcomes Optimize campaigns based on conversion data Cross-Functional Collaboration Work with: Marketing (campaign alignment) Programs (content and initiatives) Development (campaign goals tied to fundraising or outreach) Ensure cohesive messaging and targeting Compliance & Best Practices Ensure campaigns follow Google Ads policies Maintain account health and performance standards Documentation & Process #J-18808-Ljbffr The Donovan's Venom