Remote Google Ads Specialist — Volunteer for Nonprofit Impact

Google Ads Specialist (Campaign Execution, Optimization & Performance Management) The Donovan's Venom (501c3 Nonprofit) Department: Marketing Location: Remote Position Type: Volunteer Role Reports To: Google Ads Manager / Director of Marketing Position Overview The Google Ads Specialist is responsible for the hands‑on execution, management, and optimization of Google Ads campaigns across the organization. This role focuses on implementing campaigns, managing performance, and continuously improving results through data‑driven optimization. Operating at the intersection of campaign execution, analytics, and performance improvement, this role is critical to driving traffic, engagement, and conversions through paid media. Key Responsibilities Campaign Setup & Execution Build and launch Google Ads campaigns, including: Search campaigns Display campaigns YouTube/video campaigns (as applicable) Configure: Keywords Targeting Bidding strategies Campaign Management Monitor and manage active campaigns Ensure campaigns are running effectively Maintain alignment with campaign goals Performance Optimization Analyze campaign performance Optimize for: Click‑through rate (CTR) Conversions Cost efficiency Continuously improve results Keyword Research & Targeting Conduct keyword research Identify high‑performing opportunities Refine targeting strategies Ad Copy Development & Testing Create and test ad variations Optimize messaging for performance Align copy with brand and campaign goals Conversion Tracking Support setup and monitoring of conversion tracking Ensure accurate measurement of results Optimize campaigns based on conversion data Analytics & Reporting Track and analyze campaign data Provide updates on: Performance Insights Support reporting processes Budget Utilization Monitor campaign budgets Optimize spend for maximum impact Support efficient use of ad grants or funds Cross‑Functional Collaboration Work with: Marketing team (campaign messaging) Programs (initiative alignment) Ensure cohesive campaign execution Compliance & Best Practices Ensure campaigns follow Google Ads policies Maintain account health Documentation & Process Support Maintain documentation for: Campaign structures Optimization strategies Support consistent workflows Continuous Improvement Test new strategies and approaches Stay current with Google Ads updates Improve campaign performance over time Volunteer Commitment Expectations Estimated Commitment: 10-15 hours per week Flexible schedule Participation in marketing and campaign meetings required Fully remote Minimum Qualifications 1–3 years of experience with: Google Ads Paid media campaign execution Understanding of: Campaign structure Keywords and targeting Basic performance metrics Preferred Qualifications Experience with: Google Ad Grants (nonprofit preferred) Google Analytics Experience in nonprofit or mission‑driven organizations Experience in remote teams Core Competencies Campaign Execution Builds and manages campaigns Ensures proper setup and implementation Data Analysis & Optimization Uses data to improve performance Applies testing and iteration Attention to Detail Ensures accuracy in campaign setup Monitors performance consistently Performance Focus Tracks metrics and outcomes Optimizes campaigns for results Communication Coordinates with marketing teams Provides clear updates Problem Solving Identifies performance issues Adjusts campaigns to improve results Work Environment Fully remote Fast‑paced, performance‑driven marketing environment Collaborative across marketing and program teams Important Disclaimer This is a volunteer position and does not constitute employment. We are onboarding individuals who are ready to contribute immediately. #J-18808-Ljbffr The Donovan's Venom