LinkedIn Ads Specialist (B2B Paid Media) - Remote

About the Role

At Pavago, one of our clients is hiring a LinkedIn Ads Specialist to plan, launch, optimize, and scale high-performing LinkedIn advertising campaigns across multiple B2B client accounts.

This is a performance-driven role where you’ll take ownership of the full campaign lifecycle—from audience strategy and campaign creation to optimization, reporting, and client communication. You’ll manage a portfolio of approximately 10–15 client accounts , helping businesses generate qualified leads while improving campaign efficiency and return on investment.

If you’re highly analytical, experienced with LinkedIn Campaign Manager , and passionate about B2B lead generation through paid social advertising, this role is an excellent fit.

What You’ll Own

Campaign Strategy & Execution

• Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts.
• Develop audience targeting strategies based on client objectives and buyer personas.
• Create campaign structures aligned with lead generation and brand awareness goals.
• Test multiple ad formats, messaging, creatives, and offers to maximize performance.
• Manage campaign budgets while ensuring alignment with client KPIs.

Campaign Optimization

• Monitor campaign performance daily and implement data-driven optimizations.
• Adjust bids, budgets, audience targeting, placements, and creatives to improve results.
• Identify opportunities to reduce Cost Per Lead (CPL) while improving lead quality.
• Scale high-performing campaigns while maintaining efficiency.
• Continuously test new campaign strategies and optimization techniques.

Reporting & Performance Analysis

• Prepare weekly and monthly campaign performance reports.
• Analyze key metrics and translate data into actionable recommendations.
• Monitor campaign performance using metrics including:
• Lead Volume
• Lead Quality
• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Present campaign insights and optimization plans clearly to clients and internal stakeholders.

Client Communication & Account Management

• Partner closely with clients to understand business objectives and campaign goals.
• Provide proactive recommendations to improve campaign performance.
• Communicate campaign updates, performance trends, and optimization strategies professionally.
• Build trusted client relationships through consistent communication and measurable results.

Continuous Improvement

• Stay current on LinkedIn Ads features, targeting capabilities, and platform updates.
• Research emerging B2B advertising trends and best practices.
• Test new campaign formats, bidding strategies, and audience segments.
• Recommend process improvements that enhance campaign performance and operational efficiency.

Requirements

Must-Have Qualifications

Experience

• 2+ years of experience managing paid digital advertising campaigns.
• Proven hands-on experience with LinkedIn Campaign Manager .
• Experience managing multiple client accounts simultaneously.
• Experience running B2B lead generation campaigns.

Technical Skills

• Strong understanding of LinkedIn advertising strategy and optimization.
• Experience with audience segmentation and targeting.
• Strong analytical skills with the ability to interpret campaign data.
• Excellent reporting and presentation skills.
• High attention to detail and strong organizational abilities.
• Excellent written and verbal English communication skills.
• Ability to work remotely during U.S. EST business hours.

Nice-to-Have

• Experience with Google Ads, Meta Ads, or other paid advertising platforms.
• Agency or client-facing experience.
• Experience managing larger advertising budgets.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Tools & Platforms

• LinkedIn Campaign Manager
• Google Analytics
• Microsoft Excel / Google Sheets
• Reporting & Analytics Platforms
• CRM & Marketing Platforms (as applicable)

What Makes You a Strong Fit

• Analytical and performance-focused mindset.
• Strong understanding of B2B marketing and lead generation.
• Excellent communication and client relationship skills.
• Comfortable managing multiple campaigns simultaneously.
• Highly organized with exceptional attention to detail.
• Proactive and continuously looking for optimization opportunities.

What a Typical Day Looks Like

• Review campaign performance dashboards and key KPIs.
• Optimize bids, targeting, budgets, and creatives.
• Launch new campaigns and audience tests.
• Prepare client reports and performance summaries.
• Meet with clients to discuss campaign results and recommendations.
• Research new LinkedIn advertising features and testing opportunities.
• Monitor account performance and identify growth opportunities.

In short: You are responsible for building, optimizing, and scaling LinkedIn advertising campaigns that generate qualified leads and measurable business results for multiple B2B clients.

Key Metrics for Success (KPIs)

• Growth in qualified lead volume
• Cost Per Lead (CPL) improvement
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Lead quality and conversion performance
• Client satisfaction and retention
• On-time reporting and communication
• Continuous campaign performance improvements

Why This Role Stands Out

• Fully remote opportunity supporting U.S. clients.
• Manage a diverse portfolio of B2B advertising accounts.
• Direct impact on lead generation and business growth.
• Strong ownership and autonomy over campaign strategy.
• Opportunity to deepen expertise in LinkedIn advertising and B2B paid media.
• Career growth into Senior Paid Media Specialist, Performance Marketing Manager, or Paid Media Lead roles.