Campaign Manager

Requisition: 83999 PSEG Company: Public Service Electric & Gas Co. Salary Range: $ 93,600 - $ 148,200Work Location Category: Hybrid We’re one of the country’s largest energy companies, with a vision of powering a future where people use energy more efficiently and it’s safer and delivered more reliably than ever. We’re also deeply connected to the communities we serve, with more than 13,000 employees working together to support our customers and make a difference every day.Here, you’ll have the stability and exciting opportunities that come with being a Fortune 500 company — along with a supportive, friendly work environment where your contributions are valued.We offer a flexible work environment designed to balance employee needs with collaboration and operational excellence. Roles fall into two categories:• Onsite: Employees work onsite daily.• Hybrid: A blend of remote and onsite work, with at least three onsite days per week required.As an employee, if you are regularly scheduled to work 20 or more hours per week, you will have access to a wide range of comprehensive benefits from day one, designed to support your total well-being: medical, dental, vision, parental leave and family leave programs, behavioral health programs, 401(k) with company match, life insurance, tuition reimbursement, and generous paid time off.More than 13,000 people already call PSEG their work home, taking pride in providing safe, reliable service to millions of customers. If you’re looking for a place where you can build a meaningful career and help power and support our communities, we’d love to welcome you to the team.PSEG is not offering visa sponsorship for this position.Job SummaryAt this time, only current PSEG employees are being considered. Develop, implement, and measure communications and marketing campaigns to support and achieve goals/adoption forecasts for initiatives, operational targets, products and services. Communications support and initiatives may include: customer service option adoption; customer satisfaction targets; technology launches; customer education gaps; energy efficiency and management of usage and costs; and collection/payment assistance support.Write and edit content for both external and internal communications. Work closely with subject matter experts to investigate and gather content from varied sources and ensure clear, direct, accurate and consistent communications.Support communications technology and initiatives, including Salesforce, Marketing Cloud, Service Cloud, Customer Communication Preference Center, and Call Center On-Hold Messaging. Execute promotional and communications tactics as follows: manage the development of customer lists for specific campaigns according to segmentation; manage the development and production of external communication vehicles, such as sales collateral, direct mail, bill inserts, email, newsletters, radio, video, product catalogs, digital and social, public Job ResponsibilitiesDevelop, produce, and execute campaign and media plansCreate campaign plans to address goals and objectives.Develop and manage program budgets, maintaining campaign budget reporting.Manage key vendors and agencies.Interact regularly with Operations, Legal, Inquiry, Procurement, Media Relations, Corporate Communications, Creative Services, and Customer Technology.Develop strategies to reduce customer acquisition costs and increase customer response rates and engagement.Develop presentations for management.Analyze campaign effectiveness and performanceProvide performance reporting on measures of customer and marketing campaign effectiveness.Provide recommendations to improve campaign effectiveness.Develop solutions to campaign data requests.Maintain campaign and budget/financial reports.Create reports and metrics by extracting, formatting, analyzing and validating information; develop appropriate communication and presentation materials utilizing visuals, including charts, graphs, etc.Assist in benchmarking against best practices in marketing analytics in other utilities and industries.Maintain reporting for campaign activities and budget tracking/forecasting.Job Specific QualificationsBachelor's degree 5 years of professional experience in a Marketing/Advertising or Business related fieldProficient with Microsoft applications, including Word and Excel, as well as advanced PowerPoint and Access skillsStrong written and oral communication skillsAnalytical capability, strategic thinkingMust have a valid driver's license.Compliance with the Department of Energy's regulation 10 CFR 810 is requiredDesiredBachelor's degree in Marketing/Advertising or BusinessMBA or Advanced DegreePrior experience with integrated marketing/communications plans, media campaigns and writing contentKnowledge of utility customer-facing processes, such as Customer Inquiry, Media, and Website ServicesSome positions at PSEG require access to information covered by the Department of Energy’s regulation 10 CFR 810 (Part 810). If applicable, the successful applicant must prove they are: (1) a citizen or national of the USA; OR (2) a lawful permanent resident of the United States (Non-Conditional Permanent I-551 / Green Card / Permanent Resident Card holder); OR (3) a citizen, national, or permanent resident of a “Generally Authorized” destination on the attached list not also a citizen, national, permanent resident of any country not listed; OR (4) a “Protected Individual” under the Immigration and Naturalization Act (8 U.S.C 1324b(a)(3)).As an employee of PSEG, you should be aware that during emergency restoration efforts, you may be required to perform functions outside of your routine duties and on a schedule that may be different from normal operations. For all roles, PSEG’s drug and alcohol testing program includes pre-employment testing, testing for cause, and post-incident/accident testing. Employees who are hired or transfer into a federally regulated role (including positions covered by USDOT, PHMSA, or NRC regulations) are subject to random drug and alcohol testing, inclusive of marijuana. Although numerous states throughout the country have legalized marijuana/cannabis products recreationally and medically, the use of these products are prohibited for employees in federally regulated roles. Please note that the use of CBD products may result in a positive drug test for THC/Marijuana and such use is not a legitimate medical explanation for a positive result.If you are a current PSEG Long Island (PSEGLI) employee and offered an opportunity with PSEG or any of its subsidiaries other than PSEGLI, you will be treated as a new hire. Please note that as a new hire to PSEG, your benefits will change and generally will be consistent with other similarly situated PSEG new hires. Similarly, for PSEG employees who accept job opportunities with PSEGLI, your benefits will change and generally be consistent with other similarly situated new hires of PSEGLI. PSEG is an equal opportunity employer, dedicated to a policy of non-discrimination in employment, including the hiring process, based on any legally protected characteristic. Legally protected characteristics include race, color, religion, national origin, sex, age, marital status, sexual orientation, disability or veteran status or any other characteristic protected by federal, state, or local law in locations where PSEG employs individuals. PSEG is committed to providing reasonable accommodations to individuals with disabilities. If you have a disability and need assistance applying for a position, please call View phone number on click.appcast.io or email View email address on click.appcast.io you need to request a reasonable accommodation to perform the essential functions of the job, email View email address on click.appcast.io. Any information provided regarding a disability will be kept strictly confidential and will not be shared with anyone involved in making a hiring decision.ADDITIONAL EEO INFORMATION (Click link below)Know your Rights: Workplace Discrimination is Illegal