Head of Lifecycle Marketing
Confidential
Head of Lifecycle Marketing About the Company Expanding financial technology (FinTech) & wealth management platform Industry Internet Type Privately Held, VC-backed Founded 2009 Employees 51-200 Funding $101-$200 million Categories Internet Technology Financial Services Specialties lending credit unions consumer finance credit card debt consolidation and fintech Business Classifications Mobile B2C About the Role The Company is seeking a Head of Lifecycle Marketing to take on a pivotal role in the organization. The successful candidate will be responsible for setting and owning the post-funding lifecycle strategy, with a focus on maximizing the value of every customer relationship. This includes anticipating market trends, making data-driven decisions on the next-best-offer, and treating LTV, repeat-borrow rate, and portfolio yield as key performance indicators. The role demands a leader who can operate with a high level of analytical and financial fluency, and who is adept at working with cross-functional teams to drive performance. The Head of Lifecycle Marketing will also be instrumental in evolving the business model to view the borrower relationship as a long-term engagement, rather than a single transaction. Applicants for the Head of Lifecycle Marketing position at the company should have a minimum of 8 years' experience in lifecycle, CRM, retention, or growth marketing, with a strong preference for those with a background in lending or fintech. The role requires a candidate with a proven track record in owning and executing LTV or retention strategies, and who is adept at running rigorous experiments to inform decision-making. Deep expertise in lifecycle marketing, including journey design, automation workflows, and next-best-offer logic, is essential. The ideal candidate will be hands-on with modern marketing tools and be prepared to build and lead a team as the function scales. A strategic mindset, the ability to operate in ambiguity, and a commitment to driving results through a disciplined operating cadence are also key attributes for this role. Hiring Manager Title Chief Revenue Officer Travel Percent Less than 10% Functions Marketing
- ...Head of Marketing About the Company Pioneering provider of next-gen infrastructure solutions Industry Information Technology and Services Type Privately Held About the Role The Company is seeking a Head of Marketing to spearhead its go-to-market efforts, with a focus on...Suggested
Confidential
Washington DC4 days ago - ...mental health coverage through our medical plans. Overview The Head of New Market Development drives Excella’s growth into untapped and... ...complex federal environments. Experience across the full BD lifecycle, including opportunity identification, qualification, account...SuggestedContract workWork from homeHome officeFlexible hoursShift work
- ...client base. We work with clients across the United States, with global ambitions in the years ahead. Who You Are: As the Head of Marketing at Citian, you will be responsible for coordinating our marketing efforts and product positioning while developing creative...SuggestedWork at office
Citian
Washington DC3 days ago - ...Head Of Marketing Pryzm is transforming how companies engage with the federal government. Today, federal procurement and capture is fragmented across disconnected workflows, siloed intelligence, and institutional knowledge locked in spreadsheets and inboxes. Pryzm brings...SuggestedRelocationRelocation package
Pryzm
Washington DC2 days ago $130k - $160k
...Job Description If you're a strategic, hands-on marketing leader who enjoys driving impactful campaigns and translating ideas into measurable... ...government, and university clients. What you'll do: As a Head of Marketing, you will own and drive end-to-end marketing...SuggestedRemote workFedtech, Inc.
Arlington, VA1 day ago- ...Head of Marketing, Chicago, IL This Head of Marketing position is a hybrid opportunity, and you will need to be in the office three weekdays per week. Will only consider candidates in Washington, DC and Chicago, IL. Customer acquisition cost is one of the most important...Work at officeWeekday work
NextStep
Washington DC3 days ago $110k - $130k
...0 countries, SHRM touches the lives of more than 362 million workers and their families globally. Summary The Manager, Lifecycle Marketing serves as the operational lead for SHRM’s B2C marketing initiatives, ensuring marketing strategies supporting membership, products...Work at officeRemote workVisa sponsorshipWork visaMonday to FridayFlexible hoursSHRM
Alexandria, VA4 days ago- ...Senior Head of Organic Content Marketing About the Company Premier organization providing digital product business services Industry Management Consulting Type Privately Held Employees 11-50 About the Role The Company is seeking a Senior Head of Organic Content Marketing...Full time
Confidential
Washington DC4 days ago $113k - $165k
# Senior Manager Marketing, Lifecycle Value LabBioSpaceBe an Early ApplicantFull TimeseniorWashington, District of Columbia, USPosted Today## Role OverviewBioSpace is hiring a Senior Manager Marketing, Lifecycle Value Lab. This is a full-time role in Washington. Part of...Full timeFlexible hours$110k - $130k
...00 per year Industry: Human Resource Management Job Family: Marketing & Content Responsibilities Lead and coordinate SHRM’s B2C marketing... ...membership, products, and events with end‑to‑end audience lifecycle support. Guide development of lifecycle marketing programs...$110k - $130k
Utah SHRM is seeking a Marketing Manager to lead B2C marketing initiatives across various channels. Your responsibilities will include developing and executing lifecycle marketing programs, overseeing event marketing strategies, and leveraging audience data to enhance...- TryApplyNow is seeking a Senior Manager for Marketing in the Lifecycle Value Lab in Washington, DC. This full-time position requires collaboration with Brand Marketing, Analytics, and other teams to optimize brand performance and customer experience. The ideal candidate...Full time
- CoStar Group is looking for a Customer and Lifecycle Marketing Manager to enhance customer engagement and retention in Arlington, VA. You will develop marketing programs that support client experience across the CoStar portfolio. The ideal candidate will have over 5 years...
- ...Head of Brand Marketing About the Company Well-funded document platform Industry Internet Type Privately Held About the Role The Company is seeking a Head of Brand Marketing to spearhead the launch of a new AI-native platform that is set to disrupt the PDF industry. The...Agency work
Confidential
Washington DC3 days ago - We are seeking a Head of Product Marketing to lead and scale product marketing function in a high-growth B2B SaaS environment. This role is responsible for crafting our strategic product narrative, building buyer personas, developing a messaging framework, and driving high...
Bloomberg Industry Group
Arlington, VA3 days ago - A leading real estate information company in Arlington, VA, is seeking a Customer and Lifecycle Marketing Manager to enhance customer engagement and retention through targeted campaigns. Reporting to the Sr. Director of Marketing, this role requires collaboration with Sales...
- Customer and Lifecycle Marketing Manager - CoStar Job Description CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar...Full timeWork at officeMonday to Friday
- A leading global real estate information provider is seeking a Customer and Lifecycle Marketing Manager in Arlington, VA. The candidate will develop customer engagement campaigns and manage award programs to enhance client experiences and relationships. Ideal applicants...
$205.79k - $242.1k
...annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. About the role The Head of Marketing Operations will shape how our marketing team operates and scales. You will enable the marketing organization to plan,...Permanent employmentContract workLocal areaCoinbase
Washington DC3 days ago$180k - $250k
A leading power technology company located in Washington, D.C. is seeking a VP of Marketing to build their brand in the nuclear battery sector. Responsibilities include developing comprehensive marketing strategies, driving market adoption, and leading a high-performing...$146.58k - $229.6k
GEICO is seeking a Director of Capability & Partner Transformation in Bethesda. This hybrid role emphasizes modernizing marketing capabilities and enhancing partnerships for strategic growth. The candidate will lead significant initiatives across marketing, requiring over...Flexible hours$50k - $326.04k
...differentiator and competitive advantage in the markets we serve. We are all united in delivering... ...to the company’s success. As the Head of Marketing Data, Decisioning & Delivery... ...including key vendors) throughout the experience lifecycle. As part of the first line of defense,...Full timeTemporary workPart timeWork experience placementWork at office$251.3k - $282.7k
...Chief Growth Officer to lead growth strategies and manage fundraising efforts. You will own the commercial leadership across sales, marketing, communications, and web, guiding CredLens towards market innovation. You will also develop a capable sales team and create...Strada Education Foundation
Washington DC2 days ago- ...Head of Growth and Marketing About the Company Prominent financial advisory firm Industry Financial Services Type Privately Held About the Role The Company is seeking a Head of Growth and Marketing to join a partner-led financial advisory firm. This senior leadership...
Confidential
Washington DC20 hours ago - ...Head of Growth Marketing About the Company Innovative developer tools startup leveraging AI technology Industry Computer Software Type Privately Held About the Role The Company is seeking a Head of Growth Marketing to join their dynamic team. The successful candidate...
Confidential
Washington DC20 hours ago - Cengage Group is seeking a Growth Marketing Director to drive sustainable revenue growth through strategic marketing initiatives. Key... ...strategies, leading multi-channel acquisition efforts, and building lifecycle marketing programs aimed at customer retention. The ideal...
- ...Head of Marketing, Growth Marketing About the Company Innovative virtual care company specializing in treatment for complex chronic patients Industry Hospital & Health Care Type Privately Held, VC-backed Founded 2023 Employees 11-50 Funding $6-$10 million About the Role...
Confidential
Washington DC20 hours ago - ...establish a trenchless construction division across North America. This role involves generating new business, developing strategies for market penetration, and representing the company at industry events. The ideal candidate will have 7-15 years of relevant experience, a...
$90k - $115k
...Job Description Job Description Manager / Senior Manager, Lifecycle Marketing Union Plus | Hybrid – Washington, DC | Open to two levels A Note on Levels We're hiring one person — and we're posting at two levels because we want the right person, not...Permanent employmentSeasonal workLive inWork at officeFlexible hours- The American Public Power Association is seeking a Marketing Lead responsible for cross-channel communications, digital publishing, and audience development. Your role will involve managing campaigns, marketing associations, and ensuring accurate member records. A successful...
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