Digital Content Creator

Majority Women Employee-Owned. Empowered by Everyone to Transform Lives.

Overview

MyPath is currently seeking a Digital Content Creator to join our team!

The Digital Content Creator is responsible for capturing, creating, and producing compelling visual + digital content that showcases the people, programs, and impact of our MyPath operating companies.


Through photography, videography, storytelling, and creative content development, this role supports:

• Social media
• Recruitment
• Outreach
• Brand awareness

Working closely with both operating company leadership and the Marketing team, the Digital Content Creator travels to program locations to capture authentic stories that engage prospective employees, referral partners, families, and the communities we serve.

ESSENTIAL FUNCTIONS:

Content Creation

• Capture quality photography and video at community programs, schools, residential campuses, clinics, and events.
• Produce short-form and long-form video content for social media, websites, recruiting campaigns, and presentations.
• Edit photos and videos into engaging, brand-aligned digital content.
• Develop compelling visual stories that highlight Owners, clients (with appropriate permissions), and organizational impact.
• Maintain a consistent library of photos, video, and digital assets.

Social Media Support

• Create engaging multimedia content that supports the social media strategies of multiple operating companies.
• Partner with marketing and communications to develop content for campaigns, awareness initiatives, recruitment, and community engagement.
• Stay current on emerging social media trends, video formats, and content best practices.

Storytelling & Brand Support

• Identify meaningful stories throughout the organization that reinforce our mission and culture.
• Conduct informal interviews with Owners, leaders, and other parties to capture authentic experiences.
• Support Owner branding through Owner spotlights, workplace culture content, and recruitment campaigns.
• Ensure all content reflects established brand standards while highlighting the unique identity of each operating company.

Collaboration

• Build strong relationships with leaders across multiple operating companies to identify content opportunities.
• Coordinate content visits with program leaders while minimizing operational disruption.
• Collaborate with the Marketing & Communications team on campaigns, strategic initiatives, and special projects.
• Assist with event coverage, grand openings, community partnerships, and organizational celebrations.

Asset Management

• Organize and maintain digital photo and video libraries.
• Ensure proper file naming, tagging, storage, and accessibility.
• Manage equipment and recommend technology improvements as needed.

KNOWLEDGE, SKILLS, AND ABILITIES:

Required

• 2+ years of proven experience creating professional digital content for organizations or brands
• Experience with photography and videography
• Proficiency with Adobe Creative Cloud (Premiere Pro, Lightroom, Photoshop, or equivalent editing software)
• Strong understanding of current social media platforms and digital content trends
• Excellent visual storytelling skills
• Strong organizational and project management abilities
• Ability to manage multiple projects simultaneously
• Valid driver's license and willingness to travel frequently between program locations across Wisconsin.

Preferred

• Bachelor's degree preferred in Marketing, Communications, Digital Media, Journalism, Multimedia, or related field. (Will consider related experience)
• Experience creating healthcare, education, or human services content.
• Experience with basic graphic design.

Schedule & Location:

• Full Time, Generally 1st shift and Monday- Friday
• Flexibility to capture content for evening events or weekend events as needed
• Hybrid position
• Must be based out of Southeastern Wisconsin

Compensation & Benefits Package:

Salary Range: $55,000 $65,000 Annually; based upon level of Education and years of experience

At MyPath, we are committed to supporting our employees' well-being, financial security, and professional growth. Our benefits package includes:

Financial & Retirement Benefits

• 401(k) Retirement Plan with MyPath Financial Wellness Resources
• Employee Stock Ownership Plan (ESOP)
• On-demand Access to Earned Wages
• Student Loan Pay Down Assistance
• Tuition Reimbursement

Health & Wellness

• Medical, Prescription, Dental, and Vision Plans
• Flexible Spending Accounts (FSA)
• Life & Disability Insurance
• Voluntary Life Insurance Options
• Accident, Critical Illness, and Hospital Indemnity Insurance
• My Voyage Wellness Program

Work-Life Balance & Additional Perks

• Generous Paid Time Off (PTO) Accrual
• Employee Assistance Program (EAP)
• Childcare Search Assistance
• Employee Discount Program via PerkSpot
• Pet Insurance Discount

We value our employees and are dedicated to providing meaningful benefits that enhance our owners lives.

Additional Information

MyPath and its Operating Companies provide specialized services and dignified care for children, adolescents and adults with special needs. Our companies provide a spectrum of services and support which promote the ability of those we serve to live as independently as possible in the community.

MyPath is composed of a beautifully diverse spectrum of employees with different characteristics, abilities, and life experiences. We believe that equitable, diverse, and inclusive practices in our workspaces are integral to the existence of MyPath. We value our diverse spectrum of Owners, the individuals we serve and the communities we encounter.

Our success as an organization is directly proportional to our ability to create belonging and genuinely engage our Owners and potential Owners. We ask for demographic information so that we can be intentional in supporting our Owners best. Although not required, we would appreciate you sharing to help our commitment of cultivating a diverse, equitable, inclusive, and belonging MyPath.

Our Culture

At MyPath, we support an ownership culture throughout the organization. Our culture is based on our five beliefs and behaviors:

• Passion
• Accountability
• Teamwork
• Openness
• Continuous Learning and Innovation

As an employee owner, you can expect transparency, respect and appreciation. You'll impact the place you work and map a career within MyPath. With your passion and our breadth of services, your options are nearly limitless!

MyPath is proudly Majority Women Employee-Owned, with women leading at every level from the frontline to the boardroom. Our strength comes from all of us. Every Owner, regardless of gender, plays a vital role in shaping our culture, driving our mission, and building a workplace where opportunity and ownership are shared by all.

MyPath is an Equal Opportunity Employer (EOE) committed to fostering a diverse, equitable, and inclusive workplace. We embrace the unique characteristics, abilities, and life experiences of our employees and believe that equitable and inclusive practices are essential to our success. We value the diversity of our Owners, the individuals we serve, and the communities we engage with.