Digital Marketing Specialist - Paid Media & Content

Job Description

Job Description

Digital Marketing Specialist – Paid Media & Content

Location: Pewaukee, WI (Hybrid)

Department: Corporate Marketing Team

Reports to: Director of Marketing

About the Role

We’re looking for a growth‑oriented marketing professional who’s excited to build skills across paid media and content creation—while helping drive measurable lead generation and brand growth. In this role, you’ll support our paid advertising programs (Google Search, Performance Max, Meta/social ads, and more) and contribute to content development and email campaigns that advance corporate initiatives, including distributed marketing for our local studios and areas.

This role is ideal for someone who brings curiosity, initiative, and a growth mindset—someone who thrives in a fast‑paced, supportive environment where testing, learning, and optimizing are part of the daily rhythm. You’ll collaborate closely with the Marketing Team, contribute to campaigns that matter, and see the direct impact of your work across our brand and studio network.

About Fred Astaire Dance Studios & Our Team Culture

For over 75 years, Fred Astaire Dance Studios has helped people transform their lives through the joy, confidence, and connection of dance – enriching lives through dance is at the core of our mission. We’re an established yet growing multi-location franchise organization with an international footprint of 300+ local dance studios, predominantly across the United States, each focused on helping students feel better, move better, and live better through dancing.

On the Corporate Marketing Team, we operate like a small, high‑performing in‑house agency that supports hundreds of entrepreneurial dance studio owners, area reps, and their teams. We value curiosity, creativity, accountability, and a bias for action—people who ask good questions, test new ideas, and take pride in their work to share the wonderful world of dance. As part of our team, you’ll have room to experiment, build new skills, and grow your impact, with support from leadership and a clear line of sight from your work to real‑world outcomes in our studios.

If you’re excited about combining growth marketing with a mission that genuinely improves people’s lives at any stage, you’ll feel right at home here.

What You’ll Do Paid Media & Conversion

• Support the planning, launching, and management of paid campaigns across Google Ads (Search, Performance Max) and key social platforms (Meta, YouTube, TikTok; others as needed).
• Assist with day‑to‑day optimizations including bids, budgets, audiences, keywords, placements, and creative testing under guidance from marketing leadership.
• Write and test ad copy, headlines, and hooks that drive qualified leads and intro lesson bookings.
• Assist in building and managing retargeting and nurture campaigns that move prospects from awareness to intro to active students.
• Partner with web/dev and design teams to test and improve landing pages, forms, and user flows to increase conversion rates.
• Help onboard and support studios into paid programs with clear expectations, campaign setups, and simple education on “what’s working and why.”

Content & SEO

• Maintain an editorial calendar that connects blogs, landing pages, and studio content to key seasons, promotions, and programs.
• Write SEO‑informed content for website pages, blog posts, landing pages, guides, and press releases with a focus on lead generation.
• Collaborate with web/dev on on‑page SEO fundamentals (metadata, headings, internal links, basic schema; local/GEO emphasis for studios).

• Ensure all content reflects our brand voice and showcases the Fred Astaire Dance Studios experience.

Email & Lifecycle Marketing

• Build and deploy segmented email campaigns that support intro offers, nurturing, and retention.
• Write compelling, conversion‑oriented email copy and continuously test subject lines, messaging, and timing.
• Support field utilization of corporate email/SMS tools and help studios get more value from existing programs.

Analytics, Reporting & Enablement

• Maintain clear performance reporting across paid, organic, email, and content channels.
• Translate data into simple, actionable insights and next steps for marketing leadership and studio stakeholders.

• Contribute to marketing playbooks, SOPs, and “recipes” that help studios adopt proven tactics faster.

What Success Looks Like

In this role, you’ll be measured by:

• Lower cost per lead and stronger lead acquisition across key campaigns.
• Improved conversion rates from click to inquiry/booking.
• Growth in organic traffic and lead volume.
• Stronger email engagement (opens, clicks, conversions)
• Consistent, timely launch campaigns and content that support both corporate and studio priorities.

30/60/90 highlights:

• 30 days: Learn the brand, tools, workflows, and active programs; begin priority supporting priority projects and assisting with campaign execution.
• 60 days: Contribute to refining core campaigns, implement initial landing‑page and messaging tests, and help roll out an updated content/email cadence.
• 90 days: Demonstrate measurable improvements in key performance areas and contribute to a forward-looking roadmap for paid media, content, and email initiatives.

Requirements

What We’re Looking For Experience & Technical Skills

• 2+ years hands‑on experience supporting or managing digital ad campaigns directly within Google Ads required ; experience with paid social platforms such as Meta Ads (Facebook/Instagram) is a plus.
• Comfortable using marketing tools including Google Ads and Google Analytics/Search Console required.
• Experience with TikTok, Microsoft Ads, Reddit, or programmatic platforms is ideal but not required.
• Familiarity with optimizing toward lower CPL/CPA and improving conversion rates through structured testing and iteration is a plus.
• Working knowledge of content & SEO best practices; basic web, graphic, or video design skills are helpful but not required.
• Experience with marketing solutions like Ahrefs/SEMRush and AI/automation solutions is a plus.
• Experience with multi‑location, franchise, or local‑service brands is a plus but not required.

Education Requirements

• High school diploma or equivalent required.
• A bachelor’s degree or higher is a plus.

Location & Language Requirements

• Fluent English required.
• Eligible to work in the United States required.
• Currently lives in Wisconsin or is willing to relocate to Wisconsin at their own expense required.
• Able to work on-site in Pewaukee, WI four days per week in a hybrid schedule. Monday through Thursday on-site in Pewaukee office and every Friday remote required.

Benefits

Compensation: Annual salary of $45,000-$55,000 USD.

Hybrid schedule with dedicated remote time: Onsite Monday through Thursday to support collaboration, creative problem-solving, and hands-on learning. Fridays are remote, giving focused time for deep work and flexibility.

Supportive, growth-focused environment: You’ll have access to mentorship, professional development opportunities, and a team that values curiosity, creativity, and continuous improvement.

Mission-driven work: Your contributions directly support local dance studios across the country, helping students feel better, move better, and live better through dance.