Event Marketing Manager

Job Description

Job Description

SUMMARY:

The Event Marketing Manager’s primary responsibility is to develop and execute marketing campaigns and promotional strategies to drive attendance, engagement and revenue for Lessiter Media live and virtual events.

Under the direction of the Brand Managers, this role is responsible for planning and deploying integrated inbound and outbound marketing efforts that grow event audiences and support the expansion of Lessiter Media’s Unified Audience Database.

The Event Marketing Manager will have primary responsibility for assigned events and will focus on both:

Audience Development: Building the top end of the event marketing funnel through strategic promotional initiatives designed to grow attendance, awareness and engagement. This includes webinars, podcasts, social media, content marketing, partnerships and digital audience acquisition programs.

Revenue Generation: Driving revenue through marketing initiatives that support paid registrations, sponsorship sales, exhibitor participation and related event products.

PRIMARY RESPONSIBILITIES:

1. Event Campaign Development

Develop and execute comprehensive marketing and promotional campaigns for conferences, trade shows, webinars and live or virtual events. Coordinate creation of marketing materials across all channels including email, video, print, web, digital advertising and social media. Work closely with the design team to ensure responsive, high-impact campaign execution and report results.

2. Registration Growth & Funnel Optimization

Plan and manage marketing strategies to increase event registrations, attendance conversion rates and onsite engagement. Develop audience segmentation strategies and nurture campaigns to maximize response.

3. Testing, Analytics & Reporting

Implement testing programs to optimize campaign performance. Analyze marketing data and provide actionable insights to leadership to improve event promotion effectiveness and ROI. Collaborate with the digital team to establish reporting standards and dashboards

4. Content-Driven Event Promotion

Partner with editorial and content teams to align content marketing initiatives with event promotion goals. Identify topic trends and content opportunities that drive event interest and participation.

5. Paid Event Marketing

Plan and manage paid marketing strategies including PPC, social advertising, retargeting and search marketing to drive qualified event registrations.

6. Email Marketing & E-Newsletters

Develop targeted email campaigns to promote event participation. Identify opportunities to grow event subscriber lists and enhance email engagement.

7. Social Media Strategy

Work with digital and editorial teams to develop and implement event-focused social media campaigns that increase visibility, drive engagement and capture new audience contacts.

8. Partnerships & Industry Outreach

Develop relationships with industry associations, media partners, sponsors, influencers and exhibitors to extend event reach and drive audience growth.

9. Event Budgeting & ROI Management

Assist in development and management of event marketing budgets. Ensure campaigns are executed cost-effectively and on time while achieving attendance and revenue goals.

10. Event Web & Registration Platforms

Manage event website content updates, landing page creation, registration workflows and promotional integration across digital platforms.

11. Public Relations & Event Visibility

Support PR efforts to maximize exposure for Lessiter Media events, including press outreach, announcement distribution and industry promotion initiatives.

ADDITIONAL RESPONSIBILITIES:

Additional duties as assigned by Chairman, CEO/President, COO and/or Brand Manager.

KNOWLEDGE & SKILL REQUIREMENTS:

• Self-motivated, goal-driven and team-oriented professional with strong work ethic
• Commitment to Lessiter Media core values: Integrity & Trust, Commitment to Excellence, Teamwork, Accountability, Positivity and Embracing Change
• Bachelor’s degree in Marketing, Communications, Event Management or related field (or equivalent experience)
• Minimum of 3 years of marketing experience; event marketing or media industry experience preferred
• Strong understanding of event marketing funnels, registration conversion and audience engagement strategies
• Experience with integrated marketing campaigns including print, digital and experiential marketing
• Proficiency in email marketing platforms, CRM systems, analytics tools and social media marketing
• Ability to collaborate effectively with design, editorial, sales and operations teams
• Strong written and verbal communication skills
• Ability to thrive in fast-paced, deadline-driven event environments
• Experience with database management, print production, fulfillment processes and marketing automation tools
• Proficiency in Microsoft Office and Adobe Creative Suite

BENEFITS:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance (ICHRA)
• Disability Insurance
• Life insurance
• Paid time off
• • Vacation
  • Sick
  • Personal
  • Holiday
• Professional development assistance
• Referral program
• Scholarship Program
• Vision insurance
• Commission opportunities related to position
• Performance bonus opportunities

WORK LOCATION:

In person. Brookfield, Wis. This role is designed to be fully on-site to support strong team collaboration, creative workflow and cross-department coordination. We believe our best work happens when we are working together in person. Please apply only if you are able and planning to work on-site.

\nCompany Description

Lessiter Media is an established and growing niche media company serving the equine and agricultural industries with our digital, print and event platforms.

We are viewed by the industries we serve as trusted market leaders and are a multi-award winner for outstanding journalism for American Farriers Journal in the equine market, Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer, No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Precision Farming Dealer and Farm Innovations in the agricultural market. In addition, we also host these industry-leading in-person events: International Hoof-Care Summit, National No-Tillage Conference, National Strip-Tillage Conference, Precision Farming Dealer Summit and Dealership Minds Summit.

Our culture, rooted in family ownership and entrepreneurship, fosters and rewards performance. We encourage all team members to take ownership of his or her position and take responsibility to lead and innovate. We consider our employees to be our most valuable asset and provide training and support for career growth and success.

We offer competitive compensation and benefits, and an amazingly rewarding culture and environment. Modern design features innovative and collaborative bright open floor plan with a fantastic employee lounge and free coffee. Close to some of Brookfield’s finest shopping and restaurants. Enjoy an early morning or noontime walk along a scenic nature trail.

Company Description

Lessiter Media is an established and growing niche media company serving the equine and agricultural industries with our digital, print and event platforms.\r\n\r\nWe are viewed by the industries we serve as trusted market leaders and are a multi-award winner for outstanding journalism for American Farriers Journal in the equine market, Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer, No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Precision Farming Dealer and Farm Innovations in the agricultural market. In addition, we also host these industry-leading in-person events: International Hoof-Care Summit, National No-Tillage Conference, National Strip-Tillage Conference, Precision Farming Dealer Summit and Dealership Minds Summit.\r\n\r\nOur culture, rooted in family ownership and entrepreneurship, fosters and rewards performance. We encourage all team members to take ownership of his or her position and take responsibility to lead and innovate. We consider our employees to be our most valuable asset and provide training and support for career growth and success.\r\n\r\nWe offer competitive compensation and benefits, and an amazingly rewarding culture and environment. Modern design features innovative and collaborative bright open floor plan with a fantastic employee lounge and free coffee. Close to some of Brookfield’s finest shopping and restaurants. Enjoy an early morning or noontime walk along a scenic nature trail.