Brand Communications Manager

Join to apply for the Brand Communications Manager role at PepsiCo . Get AI-powered advice on this job and more exclusive features. Overview Hungry for your next career move? PepsiCo is looking for a sharp, savvy, and snack-obsessed Brand Communications Manager to bring bold flavor to our storytelling and elevate our iconic brands—including Doritos, Cheetos, Tostitos, and more. If you can pitch like a pro, turn ideas into headlines, and dream in social soundbites, we’ve got a seat at the (snack-filled) table with your name on it. Come work with the best in the business and help us turn brand buzz into brand love. Responsibilities Be the External Communications Expert: Serve as the trusted go-to for our brand marketing teams, guiding all external communications with deep knowledge, confidence, and finesse. Drive Best-In-Class Campaigns: Develop and deliver high-impact communication plans that blend creative ideas, insights, earned media, and influencers to support brand positioning, product launches, and other priorities. Excel in Media Relations: Cultivate strong media relationships and pitch stories that break through the noise across traditional and emerging platforms. Measure Success: Track and report the effectiveness of communication programs to maximize impact. Support Crisis Communications: Be prepared to support crisis and issues communication as needed. Lead Reputation Management: Monitor external social media, influencer content, and partnerships to ensure brand superiority. Be a Team Player: Collaborate cross-functionally with other teams and agencies to strengthen programs. Keep a Pulse on Industry Trends: Stay informed on industry and cultural trends that could impact programming and bring insights for strategic thinking. Agency Management: Oversee and coordinate agency work to ensure alignment with business priorities and flawless execution. Be Nimble: Adapt to the evolving brand landscape with flexibility and agility. Compensation and Benefits Salary range: $106,400 - $178,100. Salary based on skills, experience, and location; details shared during hiring. Performance bonus: approximately 12% of annual salary. Paid time off including parental leave, vacation, sick, and bereavement. Comprehensive benefits: Medical, Dental, Vision, Disability, Reimbursement Accounts, Employee Assistance Program, Insurance, Retirement Plan. Qualifications Bachelor's degree in Communications, Journalism, PR, or related field. 6-8 years of PR experience in FMCG, agency or corporate preferred. Strong media relations and pitching skills. Experience managing influencer and partnership programs. Expertise in social media channels and analytics. Excellent communication skills, both oral and written. Creative mindset with insight-driven approach. Proven ability to collaborate with cross-functional teams and agencies. Some travel required. EEO Statement PepsiCo considers all qualified applicants regardless of criminal history, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. We are an Equal Opportunity Employer. Additional Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Manufacturing and Food & Beverage #J-18808-Ljbffr