Marketing and Communications Manager

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Texas Star Pharmacy We are an industry-leading compounding pharmacy positioned at the forefront of patient-centric pharmaceutical innovation. Our mission is to elevate care delivery through personalized medication solutions that leverage next-generation technologies and precision-driven methodologies. About the Role As we continue to scale our national footprint and accelerate organizational momentum, we are activating a strategic search for a dynamic, outcomes-oriented Director of Marketing to architect the next chapter of our brand evolution. This role offers a high-visibility platform to shape the narrative of a healthcare innovator operating at the nexus of advanced therapeutics, emerging digital ecosystems, and AI-enabled transformation. Responsibilities Strategic Leadership & Brand Management Architect and operationalize an end-to-end omnichannel marketing roadmap anchored in measurable KPIs and performance benchmarks. Steer holistic brand stewardship, including visual identity, voice architecture, and enterprise-level customer experience frameworks. Drive seamless cross-functional alignment with internal stakeholders and external strategic partners to ensure unified execution. Content Marketing & Clinical Thought Leadership Lead development of high-impact, clinically aligned content tailored for providers, clinicians, and patient audiences. Oversee production of whitepapers, eBooks, case studies, digital assets, prescription guides, and print collateral supported by AI-augmented creative workflows. Champion SEO/SEM acceleration initiatives leveraging keyword clustering, dynamic content optimization, and data-driven editorial strategy. Public Relations & Communications Serve as the brand’s primary media strategist and spokesperson, elevating market presence and organizational credibility. Cultivate strong media relationships, secure cross-channel coverage, and craft press releases, op-eds, and healthcare thought leadership pieces. Lead proactive and reactive communications, including crisis preparedness and reputation governance supported by AI-based sentiment monitoring. Social Media, Community Engagement & Reputation Management Deploy an AI-powered social media engine across LinkedIn, Instagram, Facebook, GMB, TikTok, and emerging platforms. Utilize smart-automation tools to generate, publish, and optimize high-value content streams. Build strategic alliances with healthcare providers, community stakeholders, and key influencers. Manage review ecosystems and digital reputation through automated response workflows and trust-building initiatives. Lead Generation & Campaign Management Design and optimize high-conversion demand-generation funnels utilizing Google Ads, Meta Ads, and programmatic media. Lead continuous A/B testing, heatmap tracking, and AI-driven UX enhancements to elevate landing-page performance. Develop robust analytics dashboards to track ROI, CAC, LTV, conversion metrics, and operational effectiveness. Events, Webinars & Trade Shows Strategize and execute high-impact events, conferences, webinars, and community-facing health activations. Oversee logistics, promotional assets, and brand consistency across all experiential touchpoints. Email Marketing Build, refine, and scale multi-tiered email marketing strategies with clear KPIs and performance optimization cycles. Oversee vendor partnerships spanning web development, creative services, video and photo production, and other specialized marketing channels. Drive execution on cross-functional, enterprise-level marketing initiatives as prioritized by leadership. Qualifications Bachelor’s or Master’s degree in Marketing, Communications, PR, or a related discipline (MBA preferred). 5+ years of progressive leadership experience in marketing, ideally within healthcare, pharmacy, biotech, or life sciences. Demonstrated success in brand leadership, PR execution, and full-funnel marketing strategy. High proficiency with AI-enhanced marketing tools and platforms (ChatGPT, Jasper, Salesforce, Prowly, Canva, HubSpot, SEMrush, etc.). Exceptional writing capabilities across clinical, technical, and consumer-facing content. Expertise in Google AdWords, Meta Business Suite, SEO/SEM, CRM administration, and marketing automation. Proven ability to lead teams, manage budgets, oversee vendors, and leverage analytics dashboards for decision-making. Strong interpersonal, presentation, and relationship-building skills. Willingness to travel up to 20%. Seniority level Director Employment type Full-time Job function Marketing, Public Relations, and Advertising #J-18808-Ljbffr