Director, Digital Marketing Channels (Social, Paid, Search)

Job Description Director, Digital Marketing Channels (Social, Paid, Search) We’re seeking a future team member for the role of Director, Brand Discovery Channels (Social, Paid, Search) to join our Marketing team. This role is located in New York City or Pittsburgh. In this role, you’ll make an impact in the following ways: Lead BNY’s brand discoverability strategy across paid media, social media, traditional search, and AI-driven search/discovery environments. Build and integrate a unified operating model across channel teams to ensure consistent and holistic strategy, planning, execution, measurement, and optimization. Manage and develop a team of approximately eight direct reports, fostering strong talent, accountability, and collaboration. Define integrated channel strategies that increase brand visibility, engagement, and performance across audience segments and key markets. Identify emerging trends in search, media, platform algorithms, and AI-enabled discovery, and translate them into actionable strategies. Ensure channel execution reflects BNY brand standards, regulatory considerations, and enterprise risk and control requirements. Establish governance frameworks, decision rights, and processes to ensure effective coordination across channels and stakeholders. Partner across Marketing, Communications, business, and legal/compliance partners to align channel efforts with enterprise priorities. Oversee budget and resource planning across discoverability channels to maximize efficiency and business impact. Create measurement frameworks, KPIs, and reporting cadences to evaluate channel performance, further our learning agenda, and inform optimization decisions. To be successful in this role, we’re seeking the following: Bachelor’s degree in Marketing or related field, advanced degree a plus. 10+ years of progressive experience in marketing channel development, management, and governance. 8+ years of demonstrated success in creating/leading high performing teams, preferably including experience managing a team spanning a variety of disciplines and managing a globally distributed team/partners. Demonstrated ability to build an in-house practice, creating structure around the functions including strategy, governance, operating model. Deep expertise in modern discoverability ecosystems, including LLM visibility, SEO/SEM, paid media, and social platforms. Knowledge of channel trends and emerging capabilities. Experience designing governance structures, workflows, and decision-making frameworks in complex, matrixed organizations. Exceptional strategic and analytical thinking, with consultative mindset and strong business acumen, including ability to connect channel activity to brand, reputational, and business outcomes. Intellectual curiosity, adaptability, and passion for your craft. About The Team At BNY, our culture speaks for itself, check out the latest BNY news at BNY Newsroom & BNY LinkedIn Here’s a Few Of Our Recent Awards America's Most Innovative Companies, Fortune, 2025 World's Most Admired Companies, Fortune 2025 "Most Just Companies", Just Capital and CNBC, 2025 Our Benefits And Rewards BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. BNY assesses market data to ensure a competitive compensation package for our employees. The expected base salary for this position when employment commences can be found in the Job Info section at the bottom of the posting. Base salary offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Base salary is only part of the total rewards package, which may include eligibility for an annual discretionary incentive award. eligible employees may enroll in a 401(k) plan as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents. Eligible employees also may receive other benefits (including various paid time off benefits, such as vacation and sick time), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an "at will" position and the Company reserves the right to modify base salary (as well as any other discretionary payments or compensation programs) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. #J-18808-Ljbffr BNY