Director, Digital Marketing

Job Description

Job Description

About ASCAP

The American Society of Composers, Authors and Publishers (ASCAP) is a membership association of more than one million songwriters, composers and music publishers, and represents some of the world’s most talented music creators. Founded and governed by songwriters, composers and publishers, it is the only performing rights organization in the U.S. that operates on a not-for-profit basis. ASCAP licenses a repertory of over 20 million musical works to hundreds of thousands of businesses that use music, including streaming services, cable television, radio and satellite radio and brick and mortar businesses such as retail stores, hotels, clubs, restaurants and bars. ASCAP collects the licensing fees; identifies, matches and processes trillions of performances every year; and returns nearly 90 cents of every dollar back to its members as royalties. The ASCAP blanket license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. ASCAP puts music creators first, advocating for their rights and the value of music on Capitol Hill, driving innovation that moves the industry forward, building community and providing the resources and support that creators need to succeed in their careers. Learn more and stay in touch at on X and Instagram @ASCAP and on Facebook.

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Job Description:

The Director, Digital Marketing will own end-to-end strategic development and implementation of integrated marketing campaigns and projects designed to drive brand awareness and attract new music creators and music users to ASCAP. This is a role for a versatile and highly analytical marketer with a creative mindset, someone that combines qualitative and quantitative skills and innovative thinking, with proficiency in audience targeting, content strategy, digital advertising, marketing automation and emerging platforms. This is an exciting opportunity for a modern strategic marketer that can independently take initiative and lead B2B and B2C projects from ideation to execution, and who thrives in a fast-paced, dynamic environment, enjoys staying ahead of evolving trends and passion for mission-driven marketing.

Areas of Responsibility & Accountability:

This is a multi-faceted role that spans across multiple marketing disciplines, responsibilities include but are not limited to:

• Lead licensing marketing strategy and manage key relationships to support business growth and objectives.
• Oversee optimization of marketing technology and insights, identify core opportunities t o boost brand visibility across SEO and AEO.
• Develop and establish a framework for implementing new emerging strategies into cross-department content planning.
• Craft design-forward promotional and advertising briefs, balancing business goals with compelling visuals and persuasive messaging.
• Develop and execute a target marketing strategy that drives business impact and brand awareness with different audience segments.
• Manage ad budget, schedule and creative briefs in collaboration with VP, Sr, Marketing Strategist.
• Direct key agency and vendor partnerships across digital advertising, media and technology.
• Leverage reporting tools (e.g. Google Analytics, Data Studio, Search Console, etc.) to track KPIs, analyze performance and present actionable learnings to inform future strategy.
• Drive holistic project planning including ideation, execution, content, measurement and attribution.
• Own end-to-end project management including timelines, deliverables, execution planning, milestone tracking and more.
• Build marketing reports and present campaign recaps with consolidated findings, data-driven narratives and learnings.

Qualifications & Requirements:

• Bachelor’s degree required, degree in marketing is a plus
• 8+ years of hands-on experience developing and executing digital marketing campaigns for both business-to-consumer (B2C) and business-to-business (B2B) audiences.
• Highly analytical and data-driven; deep qualitative and quantitative skills, ability to translate insights into strategic recommendations.
• Comfortable managing a high volume of work, shifting between different tasks and disciplines.
• Versatile communication and copywriting skills, ability to tailor messaging for diverse audience segments and business objectives.
• Strong working knowledge of the shift and impact of AEO on content discoverability.
• Extremely well organized, meticulous attention to detail and highly process/deadline driven.
• Well-versed in digital advertising strategy (e.g. paid-social, paid-search, etc) and emerging trends.
• Independently takes initiative and problem solves.
• Strong creative thinker.
• Team player, resourceful and collaborative.
• Proficient in Google Analytics, Google Search Console, Google Ads, PowerPoint/Canva, and other digital marketing tools.
• Hands-on experience with marketing automation platforms, content management systems and related digital marketing tools (e.g. survey-building, email marketing, event planning, payment platforms).
• Strong understanding of attribution measurement (UTM parameters, website tagging, etc.).
• Passion for advocating for music-creators.
• Track record of project management, operational oversight and problem-solving.
• Strong presentation, copywriting and communication skills.
• This position is an individual contributor, able to work autonomously and with minimal supervision.
• This position requires the incumbent to be in the office three days per week.
• Occasional travel for in-person meetings may be required.

Compensation/Benefits:

Besides providing a unique and dynamic work environment, there are a few other reasons you should consider ASCAP in your career planning. We also offer generous benefit options that are comprehensive and provide the flexibility that most employees want and need. These health care and financial plan options include the following:

• A choice of either network-only provider medical and dental plans or more flexible medical and dental plans where you can see providers in or out-of-network
• Vision plan that offers both in and out-of-network provider options
• 401(k) Plan that offers pre-tax, Roth, and an after-tax employee contribution option which includes a company match
• An additional employer paid discretionary profit share contribution, regardless of your participation in the 401(k) Plan
• Generous time-off policy
• Health care and dependent care flexible spending accounts
• Short-term disability insurance/salary continuation and long-term disability insurance
• Company provided basic life and accidental death and dismemberment insurance
• Employee gym discounts at select gyms
• Commuter benefits
• Voluntary pet health insurance
• Voluntary auto and homeowner’s insurance
• Voluntary employee, spouse, and dependent life insurance options
• Voluntary ID protection Coverage

The above summary of the current benefits is subject to the terms and conditions of the benefit plan documents. This summary is not complete and is subject to the terms of the underlying plan documents. Please note that ASCAP reserves the right to amend or otherwise revise or terminate, at any time and in its sole discretion, its benefit plans, programs, and policies.

Occasional travel for in-person meetings may be required.

The anticipated base salary range for this position is $110,000 to $120,000 and will be determined on an individualized basis depending on several factors that are unique to each candidate including geographic location (due to differences in the cost of labor), skills, education and prior relevant experience.

Please be aware that ASCAP is not a nut-free or other allergen-free workplace.

ASCAP is an equal opportunity employer. All ASCAP employment decisions are made on the basis of individual qualifications and performance and not on the basis of race, national origin, ethnicity, sex, age, marital status, sexual orientation or preference, gender identity, genetic information, disability, handicap, color, creed, religion, veteran status, or any characteristic protected by applicable federal, state or local laws.