Executive Director, Digital Marketing Platforms

Define and drive the enterprise product strategy for Digital Marketing Platforms. Translate customer and business needs into an integrated roadmap across Customer Experience Orchestration and Digital Channel Operations. Set strategic direction for customer engagement profiles, identity resolution and authentication, consent and preference management, segmentation and targeting, marketing journey management, experience orchestration, and content personalization. Drive cross-functional alignment across business engagement, product management, architecture, engineering, analytics, and data teams. Enable connected customer experiences across web, email, messaging, social, third-party platforms, and emerging digital touchpoints. Lead modernization, consolidation, and integration of the marketing technology ecosystem. Lead the operating model and governance approach for the broader Adobe stack. Monitor AI, customer engagement, and marketing technology trends and translate emerging capabilities into strategic recommendations. Provide thought leadership on AI, agentic workflows, and connected platform capabilities. Shape investment priorities, roadmap tradeoffs, and resource strategy. Partner with senior executives and enterprise stakeholders on executable roadmaps, governance, adoption, and operating discipline. Lead through multiple layers of leadership and/or influence highly matrixed teams while shaping talent strategy and organizational readiness. Requirements Bachelor’s Degree in Science, Technology, Marketing, Information Systems, Business, Data & Analytics, or related field. 10+ years experience leading enterprise-scale digital, data, marketing technology, or customer engagement product capabilities with measurable business impact. Deep expertise in customer identity, segmentation and targeting, journey orchestration, and digital channel activation. Experience with enterprise marketing technology ecosystems such as Adobe, Salesforce, and Veeva. Demonstrated success setting strategy for highly complex, cross-functional capability areas. Strong business and technical acumen across connected commercial platforms, data ecosystems, and customer engagement capabilities. Experience leading enterprise transformation, operating model redesign, and platform modernization. Experience aligning senior stakeholders and influencing decisions on roadmap, governance, investment, and platform adoption. Strong communication and executive presence, translating complex concepts into strategic decisions. Preferred: Advanced degree in Marketing, Information Science, Business Administration, Computer Science, Data Science, or related field. Preferred: Experience in healthcare, life sciences, or regulated environments. Preferred: Experience leading enterprise governance and enablement across multi-product platform environments. Required skills include Business Analysis, Business Decisions, Business Process Improvements, Computer Science, Customer Engagement, Digital Healthcare, Governance Management, Marketing, Marketing Management, Operating Models, Product Lifecycle, Product Management, Program Management, Stakeholder Relationship Management, Strategic Planning, Thought Leadership, and Workforce Planning. US and Puerto Rico residents only. Core Competencies Demonstrates expertise in defining and driving enterprise product strategy for Digital Marketing Platforms, with a strong focus on customer engagement, identity resolution, and journey orchestration. Proven ability to lead cross-functional teams and influence senior stakeholders in complex, regulated environments. Highest-signal resume keywords Digital Marketing Strategy Customer Engagement Enterprise Marketing Technology Stakeholder Relationship Management Thought Leadership ATS Optimization Keywords Hard Skills Business Analysis Customer Identity Segmentation and Targeting Journey Orchestration Digital Channel Activation Governance Management Product Management Program Management Strategic Planning Workforce Planning Soft Skills Strong Communication Executive Presence Industry Keywords Digital Healthcare Life Sciences Regulated Environments Tools & Technologies Adobe Salesforce Veeva #J-18808-Ljbffr Jobtailor