Digital Marketing Lead
DDN Storage
Digital Marketing Manager
We are looking for a Digital Marketing Manager who brings strong execution skills, analytical rigor, and multi-channel expertise. You will optimize our core digital programs, support brand and event initiatives, and help drive measurable growth across the full buyer's journey.
Digital Execution & Channel Ownership
- Execute and optimize digital programs across paid search, paid social, display, video, retargeting, and geotargeted campaigns.
- Build and manage campaigns in Google Search & Display, LinkedIn, X, YouTube, and programmatic/display platforms.
- Monitor channel pacing, budgets, and performance with a focus on conversions and pipeline influence.
Brand, Event & OOH Promotion
- Support digital extensions for major launches, brand activations, and executive thought leadership.
- Partner with Brand and Events teams to run OOH amplification, geotargeted airport and venue campaigns, and event-driven digital programs.
- Lead pre-event awareness, onsite amplification, and post-event retargeting.
Campaign Collaboration
- Work across campaign, product, partner, and field teams to translate program goals into targeted digital activation.
- Ensure alignment across audiences, channels, creative, and messaging.
Analytics & Reporting
- Track and report digital KPIs using GA4, ad platform dashboards, and attribution tools.
- Use A/B testing and performance insights to improve efficiency and outcomes.
- Provide ongoing optimization recommendations to marketing leadership.
Agency & Vendor Management
- Coordinate with agencies supporting paid media, programmatic, OOH, and digital production.
- Ensure partners deliver high-quality work and hit performance objectives.
Budget Management
- Manage digital budgets across channels, track pacing, and forecast performance.
- Recommend adjustments based on ROI and business priorities.
Qualifications
- 3–5 years of B2B digital marketing experience in technology, cloud, infrastructure, software, or SaaS.
- Hands-on experience with Google Search & Display, LinkedIn, X, YouTube, and display/programmatic platforms.
- Understanding of geotargeted campaigns, event-driven promotion, and OOH amplification.
- Familiarity with intent platforms (e.g. Qualified, ZoomInfo).
- Analytical skills with proficiency in GA4 and digital reporting tools.
- Collaborative, detail-oriented, and comfortable managing multiple workstreams.
Vacancy posted 3 days ago
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