Vice President, Performance Marketing
Confidential
Vice President, Performance Marketing
About the Company
Innovative real estate tech (PropTech) company
Industry
Real Estate
Type
Privately Held
Founded
2019
Employees
51-200
Specialties
- real estate
- fintech
- buy before you sell
- and buy with cash
About the Role
The Company is seeking a VP, Marketing to play a pivotal role in the growth and success of its platform. The successful candidate will be responsible for building and scaling a referral-driven growth engine, with a focus on real estate agents, brokers, and loan officers. This role demands a hands-on, highly quantitative marketing leader with a proven track record in performance marketing, particularly in the context of high-intent acquisition. The VP, Marketing will be at the forefront of the company's growth strategy, working closely with the CEO and leadership team to ensure that marketing, market expansion, and partner activation are all aligned to drive capital-efficient growth. Key responsibilities include designing and operating the growth system, from demand generation to conversion, and leading the marketing technology and growth analytics efforts. The ideal candidate will have experience in digital platforms at the intersection of proptech, fintech lending, and real estate transaction technology, and will be adept at translating demand signals into measurable transaction growth. Candidates for the VP, Marketing position at the company should have a strong background in performance marketing, with a focus on high-intent demand capture and conversion. Experience in growth-stage or transformation environments, where commercial growth and partner ecosystem engagement are critical, is essential. The role requires a leader who can not only drive growth but also build and scale commercial capabilities within the organization. The VP, Marketing will be expected to instill a culture of accountability, analytics, and continuous improvement, and to work closely with sales and commercial teams to ensure consistent execution and measurable revenue impact. While experience in venture-backed or private equity-backed companies is highly attractive, it is not mandatory. The ideal candidate will be a strategic thinker with a hands-on approach, capable of leading a modern, performance-driven marketing organization and contributing to the sustained growth of the platform.
Hiring Manager Title
CEO & Founder
Travel Percent
Less than 10%
Functions
- Marketing
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