Vice President of Marketing & Communications

Job Description

Job Description

At Makeready, we are searching for curious self-starters with a genuine interest in people. These hard-working individuals have always had a natural bend toward hospitality, no matter where they worked, because they’ve always seen themselves as part of something bigger.

We are seeking a visionary Vice President of Marketing & Communications to lead brand, marketing, and communications across our growing portfolio of independent hotels and restaurants.

This role serves as the steward of the Makeready brand—driving cohesive, portfolio-wide strategy while honoring the individuality of each property. The VP will oversee Marketing, Public Relations, Communications, Social Media, and Programming, partnering closely with Operations, Revenue, Sales, and Brand Development to drive awareness, engagement, and business growth.

Requested Tasks

• Develop and lead a cohesive, forward-thinking marketing and communications strategy for the Makeready collection and Makeready Restaurants.
• Serve as the brand architect, ensuring consistency, clarity, and creative excellence across all properties.
• Lead marketing strategy for new hotel developments, acquisitions, and transitions.
• Oversee all Public Relations, Communications, and brand storytelling efforts.
• Act as a brand spokesperson as needed at industry events and in media engagements.
• Lead portfolio-wide social media strategy, driving engagement and brand awareness.
• Oversee creative programming and experiential marketing initiatives that enhance guest connection and loyalty.
• Lead, mentor, and grow a high-performing marketing team.

Requested Capabilities

• 10+ years of senior marketing leadership experience
• Multi-property or portfolio experience preferred
• Strong background in brand development, PR, and communications
• Proven team leadership and cross-functional collaboration skills
• Passion for independent hospitality and experiential storytelling

As part of the Makeready collection, we proudly offer a variety of thoughtful benefits and perks for eligible team members including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company-matched dependent care & 401k, student loan repayment program and a wide range of additional ancillary benefits. The health, happiness and well-being of our team is our top priority.

We take pride in our Guiding Principles to help define how we successfully work together. We follow them not out of duty but live by them instinctively.

Makeready LLC and its affiliated entities are proud to encourage and support an environment where everyone can be a successful team member as their true independent self. We are an equal opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities and job performance.