Consumer Insights Associate Manager

Consumer Insights Associate Manager

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you'll be:

This position will be based in the Charlotte, NC HQ; hybrid work policy model.

All About the Role:

As a Consumer Insights Associate Manager, you will help turn consumer understanding into actionable insights that shape products, marketing strategies, and brand experiences across the Frigidaire and Electrolux portfolios.

This role partners closely with cross-functional teams to deliver clear, data-driven insights that influence decision-making across innovation, marketing, and ownership experience. The ideal candidate is intellectually curious, consumer-obsessed, comfortable with ambiguity, and skilled at translating complex data into compelling stories that drive action.

Key Responsibilities:

• Analyze competitive landscapes, consumer segments, market dynamics, pricing, and category trends to inform strategic decisions
• Conduct rigorous quantitative analysis (e.g., cross-tabulations, trend analysis, segmentation, basic modeling) to identify insights and implications
• Translate complex data sets into clear, concise insights and recommendations for cross-functional stakeholders
• Manage components of brand health, brand tracking, and other ongoing research studies, including maintenance of trackers, benchmarks, and reporting tools
• Identify early signals and shifts in consumer perceptions or behaviors and communicate implications to business partners
• Support the execution of multiple, concurrent cross-functional projects while ensuring timelines and deliverables are met
• Coordinate research activities with external market research vendors to ensure work is delivered within scope and on schedule
• Prepare and deliver presentations that combine data, insights, and storytelling to drive understanding and action

Minimum Qualifications:

• Bachelor's degree
• 2+ years of relevant professional experience in consumer insights, market research, or a related analytical role
• Solid understanding of market research methodologies, tools, and outputs
• Hands-on experience with quantitative research such as message testing, concept testing, or brand tracking studies
• Strong analytical skills with experience working with large or complex quantitative data sets
• Proficiency in Excel and PowerPoint; experience with survey platforms (e.g., Qualtrics) and data visualization tools preferred

Benefits highlights:

• Discounts on our award-winning Electrolux products and services
• Family-friendly benefits
• Insurance policy plan
• Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Electrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through View email address on click.appcast.io. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.