Senior Paid Media Strategist

About Clients Blackbox Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.

About Clients Blackbox Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.

We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.

The Opportunity This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.

You’ll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.

You’ll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.

What You’ll Own Client Strategy & Relationships

Own a portfolio of client accounts and serve as the primary strategic point of contact

Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps

Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls

Translate performance data into clear recommendations and strategic decisions

Build strong client relationships that support retention, renewals, and referrals

Proactively identify and address account risks and opportunities

Paid Media Performance

Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking

Manage budgets, audiences, bid strategies, account structure, and creative testing

Monitor daily performance against cost-per-appointment and other key acquisition metrics

Diagnose underperforming campaigns and determine where changes are most likely to improve results

Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables

Copy & Creative Strategy

Write direct-response ad copy and video sales letter scripts for financial services audiences

Develop hooks, angles, offers, and messaging variations for testing

Use performance data to generate new creative and messaging hypotheses

Collaborate with video editors and provide clear creative direction

Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment

Tracking & Funnel Execution

Set up and troubleshoot tracking, Meta pixels, and conversion events

Configure Calendly integrations, Zapier automations, and lead-routing workflows

Identify and resolve technical issues between advertising platforms and client systems

Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems

Requirements

5+ years of hands-on paid media experience, with substantial Meta advertising responsibility

Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations

Proven ability to manage campaigns toward defined performance targets while supporting client retention

Strong direct-response copywriting skills, including ad copy and scripts

Experience developing and testing creative concepts, hooks, angles, and messaging

Experience with conversion tracking, pixels, and basic marketing automation

Strong communication, organization, analytical, and problem-solving skills

Preferred Experience

Financial services marketing

Lead-generation and appointment-setting campaigns

Video sales letter marketing

High-ticket or considered-purchase funnels

Performance marketing agency experience

Direct-response advertising

NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

How You Work You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You’re comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.

You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work – not one of several people waiting for someone else to make the call.

Benefits

Paid Time Off, including vacation, sick time, and public holidays

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

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