Senior Product Marketing Specialist, Public Sector

Position Description Okta is looking for a Sr. Product Marketing Specialist to support go‑to‑market strategy for the Public Sector. This individual contributor role will work with a deep understanding of the Public Sector audience, focused on federal. Job Duties and Responsibilities Go-to-Market Strategy: Drive and support the go‑to‑market strategy for Okta's solutions in the Public Sector. Messaging and Positioning: Develop clear, compelling, and differentiated messaging and positioning for the Public Sector audience. Content Creation: Create a variety of content, including presentations, datasheets, whitepapers, blog posts, and website copy, to support demand generation and sales enablement. Sales Enablement: Develop and deliver training and tools to enable our sales team to effectively sell to the Public Sector. Market Intelligence: Be an expert on the Public Sector market, including customer needs, market trends, and competitive landscape. Cross-Functional Leadership: Partner closely with Product Management, Sales, and the broader Marketing team to ensure alignment and success. Evangelism: Act as a spokesperson for Okta in the Public Sector, including at industry events and with press and analysts. Required Skills & Qualifications 4+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity. Deep understanding of the Public Sector market, including procurement processes, compliance requirements (e.g., FedRAMP, DoD), and key government initiatives. Proven track record of developing and executing successful go‑to‑market strategies. Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into clear and compelling narratives. Strong leadership and interpersonal skills, with the ability to influence and work effectively across teams. Excellent writing and presentation skills. Bachelor's degree in marketing, business, or a related field; MBA is a plus. Compensation Annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between $126,000 and $172,000 USD. Salary is based on skills, qualifications, experience, and work location. Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with applicable plans and policies. Benefits Supporting Your Well-Being Driving Social Impact Developing Talent and Fostering Connection + Community Equal Opportunity Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. New York City Notice Okta may use Automated Employment Decision Tools (AEDT) as defined by New York City Local Law 144. If you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at #J-18808-Ljbffr