Brand Manager - Personal Care

Company: Kiss My Face | Windmill Vitamins Location: West Caldwell, New Jersey Reports To: Vice President of Marketing About Windmill Vitamins & Kiss My Face Kiss My Face is one of America's most recognized natural personal care brands, offering innovative products across skin care, body care, oral care, hair care, and wellness. As part of Windmill Vitamins, the brand continues to expand through product innovation, clean ingredients, and a commitment to natural, better-for-you solutions that meet the evolving needs of today's consumer. We are seeking a highly organized, creative, and results-oriented Brand Manager to lead the development, commercialization, and execution of the Kiss My Face portfolio while supporting strategic growth across retail, e-commerce, and specialty channels. Position Summary The Brand Manager – Personal Care will direct and manage the development, commercialization, and ongoing execution of the Kiss My Face portfolio across personal care, oral care, beauty, and natural wellness categories. This individual will serve as the day-to-day business leader for the brand, collaborating closely with Product Development, Marketing, Creative Services, Sales, Regulatory, Operations, and key retail partners to bring innovative products to market on time and on budget. The successful candidate will manage the commercialization process from product concept through retail launch while ensuring excellence in brand positioning, packaging, merchandising, retailer support, and marketplace execution. Primary Responsibilities Brand Leadership Manage the Kiss My Face portfolio across personal care, oral care, beauty, and better-for-you wellness categories. Protect and strengthen brand identity through consistent positioning, messaging, packaging, and merchandising. Develop annual brand plans aligned with company growth objectives. Monitor market trends, competitive activity, and consumer insights to identify growth opportunities. Partner with Product Development to identify and prioritize new product innovation and line extensions. Lead cross-functional commercialization efforts from concept through retail launch. Coordinate timelines, approvals, packaging development, regulatory reviews, production readiness, and launch execution. Ensure projects remain on schedule while meeting quality and business objectives. Retail Launch Execution Support successful product launches with key retail partners. Work directly with customers and the Sales team to coordinate product implementation, assortment changes, launch timing, and promotional support. Assist with retailer presentations, line reviews, merchandising programs, and category initiatives. Coordinate product setup requirements and launch documentation for new retail accounts. Partner closely with Sales to develop promotional calendars and customer-specific marketing programs. Create compelling sales presentations, product sell sheets, launch kits, digital assets, and merchandising materials. Support trade shows, customer meetings, retailer events, and industry presentations. Collaborate with Marketing on advertising, social media, public relations, and consumer engagement initiatives. Marketplace & Product Information Management Manage the complete product listing process across retailer and marketplace platforms. Ensure timely and accurate submission of product data, images, specifications, claims, pricing, digital assets, and supporting documentation. Coordinate ongoing maintenance of product information across retailer portals and e-commerce platforms. Maintain the integrity and accuracy of all product content throughout the product lifecycle. Cross-Functional Leadership Work collaboratively with Product Development, Marketing, Creative Services, Sales, Regulatory Affairs, Operations, Supply Chain, and Customer Service. Facilitate regular project meetings to ensure alignment across departments and timely completion of deliverables. Collaborate with the Marketing team to develop product positioning, launch strategies, promotional campaigns, and innovation roadmaps. Recommend new product concepts, packaging enhancements, promotional ideas, and merchandising opportunities based on consumer insights and retail trends. Support ongoing brand growth through continuous innovation and portfolio optimization. Project Management Develop and maintain detailed project timelines for all product initiatives. Monitor milestones, identify potential risks, and proactively resolve issues to keep projects on track. Ensure timely communication across all stakeholders throughout the commercialization process. Qualifications Required Bachelor's degree in Marketing, Business, Product Management, or related discipline. Minimum 5 years of Brand Management, Product Management, or Marketing experience within personal care, beauty, oral care, nutritional supplements, or consumer packaged goods. Experience managing new product development and commercialization. Preferred Experience Natural or clean beauty products Retail product launches Category management Product information management Amazon and e-commerce platforms Major retail customer support Project management Core Competencies Brand Management New Product Development Cross-Functional Leadership Packaging Development Retail Launch Execution Promotional Planning Project Management Presentation Development Product Information Management Consumer Insights Strong Organizational Skills Exceptional Written and Verbal Communication Success Measures Performance will be measured by successful new product launches, on-time commercialization, retail launch execution, brand growth, innovation pipeline progress, accuracy and timeliness of marketplace listings, sales support effectiveness, promotional execution, cross-functional collaboration, customer satisfaction, and portfolio performance. Join Kiss My Face & Windmill Vitamins. This is an exciting opportunity to play a key role in shaping the future of one of the natural personal care industry's most recognized brands. The Brand Manager will be instrumental in bringing innovative products to market, supporting strategic retail partnerships, and delivering exceptional brand experiences that strengthen consumer loyalty and drive long-term growth. #J-18808-Ljbffr Kiss My Face | Windmill Health Products