Brand Manager, Commercialization Health & Wellness

Brand Manager – Health & Wellness (Pine Brook, NJ) Opella is looking for a Brand Manager to translate innovation into clear go‑to‑market plans, strong positioning and effective launches within our health & wellness portfolio. The role ensures products are launched successfully, achieve win‑rate with consumers, and are supported by the necessary commercial alignment and market strategy. Main Responsibilities Define product positioning and consumer value propositions that align with overall brand strategy, portfolio goals, and brand equity. Develop go‑to‑market strategies, including target consumer, pricing, channel approach, launch objectives, and success metrics. Lead integrated launch planning across marketing, sales, and e‑commerce to ensure clear, compelling market introductions. Ensure consistency of brand messaging, product claims, and customer experience across all channels and touchpoints. Drive cross‑functional alignment among innovation, regulatory, supply chain, and sales teams to execute a cohesive market strategy. Partner with sales to support customer sell‑in, optimize channel execution, and balance positioning, claims, and pricing decisions with commercial goals. Monitor launch performance, analyze adoption and market feedback, and apply insights to optimize future innovation and growth initiatives. About You 4–7 years of experience in brand management, product marketing, or commercialization roles. Experience commercialising new product launches within a brand portfolio. Strong understanding of go‑to‑market fundamentals (positioning, pricing, channel strategy). Ability to translate strategy into clear, actionable plans. Proven ability to work cross‑functionally and influence without direct authority. Strong commercial mindset with attention to both brand equity and business performance. Preferred: experience in CPG, supplements, or health & wellness categories. Preferred: experience working with P&Ls and analytical tools such as Nielsen or Circana. Compensation & Benefits Salary range: $110,000.00 – $150,000.00 (commensurate with experience). Employees may be eligible to participate in company employee benefit programs. Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome applicants from all backgrounds. #J-18808-Ljbffr (1358) Quten Research Institute LLC