Senior Product Strategy Lead, Digital M&A & Product Launches

Company DescriptionIt all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500 work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.Join us to put AI to work for people.Job DescriptionThe RoleServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing -- where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader.ServiceNow launches new products constantly and acquires strategic companies regularly. This role owns two pillars: establishing how product launches reach buyers across our digital ecosystem, and building the playbook for integrating acquired companies' digital presence.You write the strategy and requirements that guide how Product Marketing, UX, Engineering and M&A teams execute. You sit between product, marketing, and technology—translating strategic decisions into clear direction. You build organizational muscle around launch and integration discipline through frameworks and playbooks.Key ResponsibilitiesM&A Digital Integration (50%)The role is foundational — the playbooks, governance, and operating rhythms you build become how ServiceNow integrates every company it buys.Drive M&A digital integration and marketing technology consolidation, unifying disparate properties into a single ecosystemPartner with teams to assess operational readiness and execution risk: systems landscape, team capacity, process maturity, and the cost and timeline to remediate what you findDevelop the digital strategy for post-acquisition (login/portal integration, rebranding, tech stack decisions, customer community migration, portfolio positioning, site presence)Create decision frameworks for integration trade-offs: Which assets stay separate? Which consolidate? How do we migrate customers without friction?Establish integration priorities and sequencing with M&A, Product, and Legal teamsPartner on marketing technology decisions—consolidating lead management, CRM integration, analytics stacksCreate clarity in terms of sequencing, priorities, trade-offs, and the escalations that keep workstreams unblockedWrite requirements and direct Product Managers and teams responsible for executionLaunches (40%)Define horizontal launch strategy—transform how we showcase launches across our digital ecosystem, establishing what gets featured, how it's presented, and what doesn't make the cutCreate reusable launch playbooks that enable consistent, high-quality execution without reinventing each cycleDefine decision criteria for launch prominence and content refresh sequencingGuide Product Marketing on what to showcase, how to present it, and where it belongs in the buyer journeyUse analytics and engagement metrics to validate strategy and refine executionSite wide Digital Strategy (10%)Make strategic trade-offs based on business impact, buyer experience, and technical feasibilityPartner with Product Marketing, Product Management, UX, Engineering, and agency partners to align and executeInfluence overall ServiceNow digital strategy and advise leadership on digital implications of acquisition decisionsQualificationsRequired Qualifications7+ years of experience in product management, consulting, product strategy, or digital experience strategy (Consulting backgrounds are welcome with a subsequent operating role)Track record of M&A integration experience with ownership of integrations -- you built the plan (for consolidation decisions, product integrations, technical trade-offs), ran the cadence, and held stakeholders accountableStrong operational judgment and ability to move between strategy and executionExperience with product launches and leading major digital initiatives from strategy through executionStrong stakeholder management—ability to influence senior leaders and drive alignment across product, marketing, and engineeringComfortable managing multiple concurrent integrations and launches at different stagesData-driven approach to strategy validation using analytics, research, and metricsTechnical literacy—comfort discussing API architecture, data migration, login/auth consolidation, deprecation trade-offsPreferred QualificationsUX experience or design sensibilityExperience applying AI tools to workExperience leading digital transformation or rebranding initiativesFamiliarity with marketing technology stacks and lead management systemsFor positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.Additional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact View email address on click.appcast.io for assistance. Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2026 Fortune Media IP Limited. All rights reserved. Used under license.SummaryType: Full-timeFunction: MarketingExperience level: Not ApplicableIndustry: Information Technology And Services