Manager, E-Commerce, U.S. - Star Brands Group

Manager, eCommerce, U.S. Star Brands Group

Location: Vernon Hills, IL

Star Brands Group is building a category-defining, digital-first portfolio of home care brands led by The Pink Stuff, one of the most recognized cleaning brands globally with a highly engaged and rapidly growing social audience. The group includes The Pink Stuff, one of the world's most recognizable cleaning brands, celebrated for its standout identity, strong social momentum, and rapidly expanding global presence. With millions of organic social views and a highly engaged consumer following, the brand is redefining how consumers discover, experience, and connect with cleaning products across retail and ecommerce channels.

The eCommerce Manager will play a critical role in accelerating digital growth for Star Brands Group in the U.S. This individual will own the strategy, execution, and performance across key eCommerce platforms, with a strong focus on Amazon and digital retail. The role will ensure our brands are competitive, visible, and conversion-ready across online environments while building scalable capabilities to support long-term growth.

This position serves as the U.S. eCommerce subject matter expert, working cross-functionally with Sales, Brand, Demand Generation, and Operations to drive performance and elevate our digital presence and includes direct reports. The role reports to the Global Head of eCommerce Star Brands Group.

Key Responsibilities

• Own and evolve the U.S. eCommerce strategy across Amazon, Walmart, TikTok Shop, and emerging digital commerce channels aligned to commercial growth, market share, and profitability objectives.
• Translate brand and commercial priorities into clear, actionable eCommerce plans across the full funnel (media, content, assortment, pricing, and promotion)
• Define quarterly performance plans, KPIs, and investment priorities, with a strong focus on measurable outcomes (e.g., conversion, share, ROAS, traffic)
• Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem
• Drive structured test-and-learn initiatives to continuously optimize performance
• Evaluate and recommend new marketplace opportunities, platform capabilities, and digital growth initiatives that support the expansion of the Star Brands portfolio.

• Lead strategic development and growth across Amazon, Walmart.com, Homedepot.com, TikTok Shop, and future digital commerce channels.
• Develop and execute channel-specific growth plans that support overall business objectives
• Partner with Sales on assortment, pricing, and promotional strategy to maximize online performance
• Support innovation launches and new product introductions through channel-specific go-to-market plans.
• Manage strategic relationships with key retailer contacts, marketplace partners, agencies, and platform representatives.

• Own digital shelf strategy to ensure products are discoverable, compelling, and conversion-ready
• Establish and maintain best-in-class standards for content, imagery, video, A+ Content, brand stores, and ratings and reviews.
• Partner with internal and external teams to deliver high-quality, optimized content that drives engagement and conversion
• Conduct regular audits of product pages, catalog health, and digital shelf execution.
• Ensure platform compliance and content accuracy across all channels.

• Serve as the primary day-to-day eCommerce lead for the Star Brands portfolio, coordinating cross-functional initiatives and driving execution across digital commerce channels.
• Partner with Media to shape retail media strategies and ensure effective integration across the funnel
• Collaborate with Brand and Sales to connect eCommerce initiatives with broader omnichannel efforts
• Work closely with Finance and Operations to ensure investment discipline, accurate forecasting, and alignment with supply
• Develop executive-level presentations and participate in business reviews, annual planning meetings, and strategic planning sessions.

• Manage external agency and vendor relationships to ensure high-quality execution and continuous optimization
• Drive accountability through clear performance expectations, reporting, and ongoing performance reviews
• Ensure agency strategies align with business objectives and growth priorities.

Qualifications

• Bachelor's degree required
• 5+ years of experience in eCommerce, digital marketing, or shopper marketing, preferably within CPG or retail
• Proven experience managing Amazon and major eRetail platforms, including retail media, digital shelf, and performance analytics
• Demonstrated ability to translate strategy into execution and deliver measurable business results
• Ability to manage multiple priorities in a fast-paced, evolving environment.
• Experience working with cross-functional teams and communicating effectively at all levels of an organization.

What You Bring

• A strategic mindset with strong commercial acumen and a deep understanding of how eCommerce drives business outcomes
• Ability to operate at both strategic and executional levels, with high attention to detail
• Strong analytical skills with the ability to connect data to insights and actions
• Highly collaborative, with the ability to influence cross-functional teams and senior stakeholders
• Passion for building best-in-class digital experiences and scaling eCommerce capabilities
• Experience managing partners and/or leading initiatives across multiple stakeholders

Salary Target Range: $95,000 - $120,000, bonus eligible

From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum/Star Brands is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.