Director of Public Relations & Social Media

Director Of Public Relations And Social Media

At Topgolf, we believe in the unlimited power of play to drive fun, connection, and innovation. Whether you work behind the scenes or directly engage with guests, your role is key to bringing people together and redefining entertainment. We're seeking fun-loving individuals who are serious about delivering excellence and results, but who don't take themselves too seriously. If you thrive in a fast-paced, collaborative environment focused on creativity and incredible experiences, Topgolf is the place for you. Grow your career, make an impact, and let your individuality fuel your success!

Looking for a role that's as fun as it is rewarding? The Director of Public Relations and social media will lead our brand's storytelling, engagement, and reputation management across social and earned media channels. This role will be responsible for leading a high-performing team in developing and executing an integrated strategy that drives brand awareness, audience growth, and engagement across social platforms, media relations, brand ambassador partnerships, and crisis management. This leader will also oversee the national PR agency and social content agency. A creative thinker, this leader will play a pivotal role in how Topgolf shows up organically in the marketplace, in culture, and with players. This role is perfect for a strategic and creative leader passionate about blending sports, modern golf, entertainment, and social culture to elevate Topgolf's brand worldwide.

Oversee and execute a cohesive PR and social media strategy that aligns with Topgolf's brand voice and business priorities, inclusive of crisis management

Lead content creation, social community engagement, and audience growth across all relevant social channels

Build and nurture relationships with media, friends of the brand/ambassadors, and partners to amplify Topgolf's presence

Develop and implement creative, proactive PR initiatives and earned media opportunities

Leverage analytics and insights to optimize performance and engagement

Collaborate with cross-functional teams, including internal creative team, social content agency partners, operations, and corporate communications

Lead Executive PR and social strategy

A seat at the table with a brand that sits at the intersection of sports, entertainment, and culture

The opportunity to lead a talented team and shape Topgolf's earned media and social presence at a national scale

A collaborative, high-energy environment where creativity and innovation are celebrated

Competitive compensation and benefits, with room to grow

Organizational Savvy

Excellent creative thinker with strong oral and written communication skills; listens attentively and communicates information clearly and succinctly.

Results Oriented

Passionate about achieving challenging goals and creating successful outcomes.

Creative Solutionist

The ability to both think and do; looks at problems or situations from a fresh perspective and develops new, unique solutions.

Proactivity

Takes initiative and moves projects forward without the need for micromanagement.

Strong Business Judgment

Works independently in a fast-paced and ambiguous environment; balances intuition and analytics to make the best business-first decisions.

Effective Time Management

Successfully manages various tasks and projects simultaneously in a dynamic, high-energy environment.

Bachelor's Degree in Marketing, Communications, or related field

7+ years of experience in social media, PR, or digital marketing, preferably in the hospitality, sports, or entertainment industry

Proven track record of driving brand awareness and engagement through innovative social campaigns

Strong media relations experience with a deep understanding of earned media strategies

Excellent leadership, communication, creative thinking, and storytelling skills

Ability to thrive in a fast-paced, high-energy environment

Experience mentoring and leading a team of direct reports; ability to work effectively and efficiently both independently and collaboratively

35% travel as needed to brand activations or events where social media content creation or PR/earned media opportunities are integrated

Four days in Dallas office requirement

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform and that's just for starters for those who qualify.