SEO & website optimization specialist in AI search

Описание: Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance. We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution. Задачи: Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture. Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines. Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes. Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages). Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline. Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking). Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue. Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools. Analyze data to find growth opportunities, and report findings in clear, decision-ready form. Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy. Work with stakeholders so website content reflects ICP needs and the product’s value propositions. Требования: 3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion. Strong technical SEO skills and a good understanding of how websites are built, served, and rendered. Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast. Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it. Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data. Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents). Ability to work effectively with developers, designers, and marketers in a distributed team. Analytical, curious, and driven by measurable outcomes. Self-directed and comfortable owning a channel without heavy supervision. A clear communicator across time zones. Будет плюсом: B2B SaaS or marketing technology background; Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript; SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows; Experience with CRO and experimentation platforms; Exposure to product marketing, positioning, or messaging Условия: Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement #J-18808-Ljbffr Improvado