Marketing Manager

Oversee, lower funnel (Hot) media, inclusive of Paid Search (PLA/Text), Social (AOH- Always On Hot), Affiliate/EPP, and programmatic (AOH) paid media campaigns focused on generating national sales, S.com revenue and traffic against ROAS goals. Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance Responsible for forecasting projected revenue, traffic and spending by channel Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets. Collaborate with S.com category managers to prioritize and execute business objectives, offers and launches for the HE division Partner with HQ marketing teams to ensure that global best practices are being followed and execute strategic projects and ad hoc campaigns Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions Work closely with Digital Product, Consumer Marketing Creative Services and UX teams to optimize landing page conversion. Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs Ensure our product feed for PLA and coordination/management with agencies are continuously up to date. Develop, plan and execute DCO campaigns for Programmatic channels and retargeting efforts. Analyze campaign performance data to identify trends, insights, and areas for improvement Reconcile all planned and actual deliveries and associated invoices for accuracy Assist in ad related operations: site tagging, billing reconciliation, opening of PPs, changes to ATBs, BQMS submissions, as needed. Generate ongoing GTMs and recaps for cross-functional and executive sharing. Ensure these reports are written in executive-level language with appropriate takeaways/insights/optimizations. Explore & prioritize new ad tech vendors & media partners to test to diversify and grow our portfolio Continuously test new creative, offers, ad formats, landing pages within existing programs Payrate: $57.00- $57.00/hr. Responsibilities Oversee, lower funnel (Hot) media, inclusive of Paid Search (PLA/Text), Social (AOH- Always On Hot), Affiliate/EPP, and programmatic (AOH) paid media campaigns focused on generating national sales, S.com revenue and traffic against ROAS goals. Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance Responsible for forecasting projected revenue, traffic and spending by channel Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets. Collaborate with S.com category managers to prioritize and execute business objectives, offers and launches for the HE division Partner with HQ marketing teams to ensure that global best practices are being followed and execute strategic projects and ad hoc campaigns Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions Work closely with Digital Product, Consumer Marketing Creative Services and UX teams to optimize landing page conversion. Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs Ensure our product feed for PLA and coordination/management with agencies are continuously up to date. Develop, plan and execute DCO campaigns for Programmatic channels and retargeting efforts. Analyze campaign performance data to identify trends, insights, and areas for improvement Reconcile all planned and actual deliveries and associated invoices for accuracy Assist in ad related operations: site tagging, billing reconciliation, opening of PPs, changes to ATBs, BQMS submissions, as needed. Generate ongoing GTMs and recaps for cross-functional and executive sharing. Ensure these reports are written in executive-level language with appropriate takeaways/insights/optimizations. Explore & prioritize new ad tech vendors & media partners to test to diversify and grow our portfolio Continuously test new creative, offers, ad formats, landing pages within existing programs Knowledge, Skills, and Abilities Results-driven, passionate business contributor who can drive short-term revenue while iterating on a better outcome with future planning Data-driven, consumer-centric marketer who is passionate about leveraging data to make recommendations and drive changes. Innately familiar and working-level expertise in Performance Marketing media, especially Paid Search (PLA and Text), dynamic creative optimization (DCO) on social and OLA. Savvy and passionate about the intersection of technology and business growth, with a relentless focus on optimization and improvement to identify a better way or produce a better outcome Strong collaborator who thrives in a fast-paced, highly matrixed environment Critical thinkers with a dash of creativity to experiment and try new ideas and approaches to driving growth Minimum Qualifications Minimum of 6 years of experience in performance marketing, growth marketing functions for brands or at agencies. Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations Strong analytical, data-driven problem solving and decision-making skills Ability to work under pressure and fast deadlines, and ability to manage multiple projects Knowledge of channel backend tools for Google Ads, Meta Ads, Affiliate partners Strong track record of delivering growth targets for consumer goods Entrepreneurial spirit and excellent communication skills (verbal and written) Strong knowledge of excel, VLOOKUP Experience with Tableau a plus Bachelor’s degree Pay Transparency The typical base pay for this role across the U.S. is: $57.00 - $57.00/hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law. #J-18808-Ljbffr