Senior Director of Digital Strategy & Ecommerce Automotive

Marketing Manager - Automotive (Passport Auto Group)
Location: Washington DC Metro
Employment Type: Full-Time
About the Role
Passport Auto Group is seeking an experienced Marketing Manager to lead and elevate our group-wide marketing strategy. This is a senior-level role for a seasoned automotive professional who can drive results, lead a team, and hold partners accountable .
You will oversee a small internal marketing team, coordinate closely with our advertising agency, and work directly with dealership leadership across the group to ensure marketing initiatives translate to measurable sales and service growth .

Key Responsibilities

• Lead, manage, and challenge a team of 3+ marketing professionals
• Partner closely with our external ad agency to execute and optimize all campaigns
• Maintain frequent communication with dealership senior managers across all locations
• Develop and deliver a rolling 30-day marketing calendar for all group initiatives
• Ensure all campaigns drive traffic, leads, and ROI (sales & service)
• Oversee brand consistency, promotions, and group-wide campaigns
• Track performance metrics and report results to executive leadership

Qualifications

• 8-10+ years automotive marketing experience (required)
• Proven experience working in or with automotive dealership groups
• Strong leadership presence with the ability to manage people and influence outcomes
• Deep understanding of digital marketing, lead generation, and vendor management
• Highly organized with strong communication and execution skills

What We Offer

• Competitive salary, 100K +++, + performance bonus potential.
• Health, dental, and vision benefits
• Paid time off and holidays
• Opportunity to lead marketing for a top-performing dealership group
• High-impact, visible role working directly with executive leadership

Work Structure
Full-Time (in-office presence expected for collaboration and leadership)

Why This Role Matters
This is a hands-on leadership role - not just strategy. We are looking for someone who will own the outcome , bring structure to our marketing efforts, and push both internal teams and external partners to perform at a higher level.