Manager, Community & Social Content - Hearthstone | Irvine, CA

Team Name

Marketing

Job Title

Manager, Community & Social Content - Hearthstone | Irvine, CA

Requisition ID

R027823

Pull up a chair by the hearth!

Blizzard Entertainment is looking for a strategic, player-obsessed leader to oversee our global Community Development, Social Strategy, and Owned Channel ecosystem. This role is responsible for building meaningful relationships with millions of players while shaping how Blizzard engages fans every day through community programs, social content, and platform strategy.

Reporting into Hearthstone Marketing Leadership, this role leads a team of Community and Social professionals responsible for community engagement, social content strategy, channel management, player communications, and creator programs. Working closely with Game Teams, Product PR, Regional Marketing, Analytics, and Customer Support, this leader ensures player insights influence business decisions while Blizzard's social presence remains authentic, culturally relevant, and community-first.

The ideal candidate combines exceptional people leadership with deep expertise across live-service marketing, community development, social publishing, content strategy, and digital engagement. They understand that world-class communities are built through consistent storytelling, meaningful conversations, and genuine player advocacy.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this position is Irvine, CA.

Key Responsibilities

• Lead Community & Social Strategy: Define and execute Hearthstone's global community, social, and player engagement strategy across owned platforms and channels.
• Lead and Develop the Team: Build, mentor, and lead a high-performing team of Community Managers, Social Managers, and Content Specialists while establishing scalable processes and best practices.
• Own Social Channels & Content: Oversee Hearthstone's global social ecosystem, including channel strategy, editorial planning, platform growth, community engagement, moderation, and social-first content.
• Champion the Voice of the Player: Lead player sentiment, community intelligence, and social listening programs, transforming player insights into actionable recommendations for marketing and game development.
• Build Community & Advocacy Programs: Develop and grow ambassador, creator, fan community, volunteer, and player advocacy programs that strengthen engagement, trust, and long-term loyalty.
• Drive Cross-Functional Alignment: Partner closely with Game Teams, Marketing, PR, CRM, Customer Support, Live Operations, Analytics, Creator, and Regional teams to deliver a unified player experience across launches and live-service initiatives.
• Lead Engagement Across Live Moments: Develop player engagement strategies for product launches, live-service beats, esports, BlizzCon, and other online and in-person community experiences.
• Measure & Optimize Performance: Define KPIs, leverage analytics and social listening, and continuously optimize community health, content performance, engagement, and business impact through data-driven decision making.

Requirements

• A minimum of 8+ years of experience building communities and collaborating with cross functional teams in initiatives.
• Familiarity with Hearthstone through the understanding of game mechanics, community channels, and content creators.
• An understanding of the mobile and CCG gaming market and trends, with the ability to identify and develop new community growth opportunities
• A strong understanding of what communities look for and where they talk and interact with others
• In-depth knowledge of current community and content distribution channels, and the role they play in community and publishing strategy
• Highly organized, proactive self-starter, with demonstrated ability to plan and self-manage concurrent content pipelines and programs
• Ability to think on your feet, multi-task like a champ, and think both strategically and creatively
• Experience working with 3rd party gaming communities and content creators

Your Platform

Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. ( a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to View email address on us.fitly.work. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting

In the U.S., the standard base pay range for this role is $79,360.00 - $146,816.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.