Senior Creator Marketing & TikTok Shop Leader (Remote)

Sr. Manager, Creator Marketing & TikTok Shop Full-Time, Remote Scale Media is a consumer goods company that builds and grows DTC wellness brands from scratch. Our portfolio includes Live Conscious, 1MD, and Essential Elements. We're a people-first company, with a mission to build science-backed wellness brands that help people live long, healthy, and happy lives. We work remotely but hold regular in-person lunches and team gatherings in LA to encourage connectivity. Role Overview This is a high-leverage, hands-on role. We're building out our creator marketing function across TikTok and Meta, with our TikTok Shop creator program as the primary focus. In this role, you'll own our creator strategy that drives TTS and Meta performance and personally manage our creator relationships. You'll partner closely with our Performance Creative team on cross-platform content reuse, our Growth team on TTS management and performance, our Brand team on positioning and messaging, and our Data team on creator program reporting. What you'll own Creator program strategy: tier structure, commission and comp model, recruitment strategy by tier, content guidelines, brand-creator fit decisions. Selecting and briefing top creators for creator-led Lives. Creator relationships: personally manage creator relationships across TikTok and Meta, build trust with creators, share campaign briefs, review and provide feedback on content. Creator program operations and systems: build and maintain the operational backbone of the program, payment workflows, creator database, deliverable tracking, usage rights and whitelisting documentation, and compliance. Creator-side promo coordination: coordinate creator content windows with the Growth team's promo calendar, ensuring top creators produce aligned content during promo periods. Creator content for Performance Creative: ensure that creator content sourced through the program is captured, organized, and handed off cleanly for repurposing in Meta and other paid channels. Agency management: select and oversee agencies that handle creator partnerships, including defining briefs, reviewing creator selections, holding the agency accountable to performance and content quality standards. Team management: hire and manage additional team members as the program grows and delivers. Success Metrics A defensible roster of top-tier creators with strong relationship depth across TikTok and Meta Increasing creator-driven GMV as a % of TTS total (channel P&L is owned by Growth, but your creator contribution is measurable) Content from TTS being actively reused by the Performance Creative team for Meta and other paid channels, with smooth content handoff on a regular cadence Operational systems (payments, tracking, compliance, database) running cleanly without becoming a drag on program scale Qualifications 4-7 years of relevant experience. Strong candidate backgrounds include: Creator program operators at TTS-native brands with a track record of meaningful program growth Creator agency veterans with 3+ years managing rosters at agencies like Whalar, Insense, or TTS-focused shops Former TikTok partner managers who've worked with creators from the platform side Brand-side creator program leads at TTS-native wellness, beauty, or food brands Core Competencies Deep embeddedness in the creator world: understanding platforms, creators, culture; taste-level judgment on content. Existing network of TikTok and Meta creators to partner with from day one. TTS expertise: knowledge of affiliate strategy, content mechanics, Lives, creator-program-to-GMV connection. Multi-platform creator fluency across TikTok and Meta, including deal economics, content strategies, audience dynamics. Operational discipline: build and maintain systems, recruitment funnels, deliverable tracking, payment workflows, compliance documentation. High level of ownership: build function from where it is today, make decisions independently, accountable for outcomes. Current point of view on platforms: describe specific creators, critique overhyped/underhyped on TTS and Meta, consume creator content daily. Comfort working cross-functionally: collaborate across performance creative, growth, brand, acquisition, data. Preferred (but not required) Active or former personal creator experience on TikTok or Meta at meaningful scale Commercial instincts or exposure to P&L work opens the path to growing into channel ownership over time Experience in supplements, wellness, health, beauty, or food Direct experience with TikTok Shop seller center and analytics tools (Kalodata, FastMoss) Experience managing agency relationships Strong interest in wellness and nutritional supplements Benefits Salary: $130,000 - $180,000, depending on experience. Excellent Medical, Dental, Vision and Life insurance Fully remote, full time position Monthly WFH stipend Generous Paid Time Off program Discounted Products An amazing team to work alongside!! Please refer to our privacy notice: Applicant Privacy Policy Notice. #J-18808-Ljbffr