Chief Marketing Officer (CMO) - High-Growth, Multi-State Expansion

Company Description

The Ward Law Group, recognized as one of the Best Places to Work for consecutive years, is where your work truly matters. We serve our community with compassion and excellence, empowering our employees to deliver real results for our clients.

We foster a collaborative, innovative, and high-accountability environment where each team member contributes to meaningful outcomes. Our culture values faith, accountability, leadership, loyalty, and service - to our clients, teammates, and community.

Join a firm where professional growth meets purpose and where every role contributes directly to life-changing client results.

Headquartered in Miami Lakes, with offices in Manhattan and Orlando, The Ward Law Group is expanding nationally, with upcoming locations in New Jersey and Texas.

Job Description

At The Ward Law Group, we represent immigrant families and underserved communities with excellence, compassion, and faith-rooted service. We are scaling from $100M to $250M+, and we need a transformational Chief Marketing Officer to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas.

Lead Marketing Strategy

• Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service, leadership, loyalty, and faith.

Team Leadership & Development

• Oversee a team of 15-25+ (social, digital, paid, traditional, creative, content).
• Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.

Full-Funnel Execution

• Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
• Ensure strategy reaches and resonates with Hispanic and immigrant audiences.

Brand & Storytelling

• Build a powerful brand that evokes trust, purpose, and transformation.
• Tell the firm's story through emotionally resonant client journeys and community engagement.

Marketing Performance & Analytics

• Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
• Integrate dashboards and reporting to guide weekly/monthly strategy shifts.

Technology & Automation

• Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.

Cross-Functional Alignment

• Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.

Multi-State & Cultural Expansion

• Localize campaigns across Miami, Orlando, NYC, and Texas.
• Navigate compliance nuances for legal marketing (Bar rules) in each state.

Budget & Vendor Management

• Manage marketing budgets of $10M+ annually. Negotiate vendor and media contracts.
• Ensure cost-effective campaign execution and vendor accountability.

Executive Collaboration

• Serve as part of the Executive Leadership Team.
• Translate marketing metrics into business outcomes to influence firmwide decisions.

Qualifications

Chief Marketing Officer - Minimum Qualifications

Miami Lakes, FL (On-Site)

We are seeking a transformational, hands-on CMO who has successfully built and scaled marketing engines in high-growth, service-based organizations.

Proven Growth & Revenue Leadership

• Successfully scaled marketing in a company growing from $50M to $250M+
• Managed $10M+ annual marketing budgets with strong, measurable ROI
• Experience driving 30%+ year-over-year growth
• Built and scaled both B2C and B2B acquisition strategies , ideally in regulated or professional services industries

Full-Funnel & Multi-Channel Expertise

• Deep expertise across:
  • Digital: SEO, Google Ads, Meta, social, video
  • Traditional: TV, radio, billboards
  • PR, influencer, and brand partnerships
• Proven ability to combine:
  • Performance marketing (CPL/CPA)
  • Brand storytelling to drive both lead volume and trust
• Experience managing multi-state and multi-office campaigns , including bilingual markets

Strategic Vision & Execution

• Built and scaled national brands
• Developed repeatable marketing systems ("flywheels") that compound growth
• Led marketing transformation initiatives , including:
  • CRM (Salesforce)
  • Marketing automation
  • AI-driven tools and optimization

Operational Excellence

• Built and led high-performing in-house teams (15+ marketers)
• Established:
  • KPIs, dashboards, and reporting systems
  • Metrics across lead generation, client acquisition, and conversion
• Strong experience in:
  • Budget planning and allocation
  • Vendor and agency management
  • Media buying and ROI optimization

Team Leadership & Development

• 10+ years in senior marketing leadership (CMO, VP, SVP)
• Managed:
  • 7+ direct reports
  • 20-30+ person teams across marketing and sales functions
• Proven track record of:
  • Hiring, mentoring, and developing strong talent
  • Building accountable, high-performance teams

Data-Driven Decision Making

• Expert in translating data into actionable growth strategies
• Strong experience with:
  • Salesforce, Google Analytics, CallRail
  • Attribution modeling and campaign tracking
• Ability to clearly communicate:
  • What's working, what's not, and how to optimize

Hands-On, Builder Mentality

• Comfortable executing, not just leading strategy
• Thrives in a fast-paced, high-accountability environment
• Willing to dive into:
  • Campaign gaps
  • Funnel performance
  • Creative and channel optimization
• Works cross-functionally with intake, sales, and operations to improve the full client journey

Regulated Industry Experience

• Experience in:
  • Legal, healthcare, insurance, financial services , or similar industries
• Strong understanding of:
  • Compliance constraints
  • Reputation management
  • High-trust customer acquisition

Executive Presence & Communication

• Confident communicator with experience presenting to:
  • C-level leadership
  • Boards
  • External stakeholders
• Able to translate marketing into business outcomes:
  • Revenue growth
  • CAC / CPL
  • ROI and retention

Requirements

• 10+ years in senior marketing leadership roles (CMO, VP, SVP)
• Experience managing teams of 20+ with 7+ direct reports
• Bachelor's degree in Marketing, Business, or related field (MBA preferred)
• Experience with modern marketing stack:
  • Salesforce, Google Ads, Meta, TikTok, YouTube, SEMrush, CallRail, etc.
• Willingness to work on-site in Miami Lakes, FL and travel as needed

Strongly Preferred

• Bilingual ( English & Spanish )
• Experience marketing to Hispanic and multicultural audiences
• Background in multi-location or multi-state expansion
• Experience with:
  • Influencers, community partnerships, or local outreach
  • Video testimonials, radio, and social campaigns
• Experience in high-growth, performance-driven environments

Additional Information

• Paid Time Off: All employees who work 30 hours per week and above qualify for Paid Time Off. You will accrue a total of 4.62 hours per pay period for a total of three (3) weeks per year.
• Health Benefits: All employees who work 30 hours per week and above will be eligible for benefits starting on the 1st day of the month following their start date. The firm covers a fixed amount which typically covers 40 - 65% of the employee premium, depending on the selected plan. The medical insurance plans include options for national coverage and free mental health services. There are also dental plans (with unlimited coverage) and vision plans to choose from at the employee's expense.
• Disability Benefits: All employees who work 30 hours per week will have Short-term and Long-term Disability benefits, paid for by the firm.
• Life Insurance: For all employees who work 30 hours per week and above, the firm provides 1X earnings life insurance coverage paid for by the firm. In addition, you will receive a Firm paid accidental death and dismemberment benefit that matches your life insurance coverage.
• Supplemental insurance options include Critical Illness, Accident, Cancer, Hospital Confinement Indemnity insurance, Term Life insurance, and Whole life insurance
• Retirement: All employees who work 30 hours per week and above qualify for the 401(K) plan. After the employee completes one year of service, the firm will match 100% of the first 3% of employee contributions and 50% on the next 2%, with immediate vesting.
• Bonus Eligibale

Your talent, skills and experience will be rewarded with a competitive compensation package.

The Ward Law Group is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at The Ward Law Group via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from The Ward Law Group HR/Recruitment will be deemed the sole property of The Ward Law Group. No fee will be paid in the event the candidate is hired by The Ward Law Group as a result of the referral or through other means.

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