Manager, Brand Experiences

Job TitleManager, Brand ExperiencesAgencyTexas A&M UniversityDepartmentMarketing & CommunicationsProposed Minimum SalaryCommensurateJob LocationCollege Station, TexasJob TypeStaffJob DescriptionWho We AreThe Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at What We WantThe Brand Experiences Manager contributes to the development and execution of Texas A&M University’s brand activations and events. This role will play a critical part in driving understanding of how brand activations and partnerships contribute to marketing goals, support University initiatives, and deliver premium, memorable experiences for target audiences. The Brand Experiences Manager will work closely with various departments, colleagues, and partners to ensure a cohesive and compelling presence across all brand activations and experiences, ensuring all are impactful, trend-aligned and elevate Texas A&M’s brand strength and stature. What You Need to KnowSalary: Commensurate based on selected candidate’s experience.Application Materials: A cover letter, resume, and portfolio or link to portfolio are strongly recommended and will help in our review. Materials may be uploaded under the CV/Resume section.ResponsibilitiesBrand Experiences Strategy Development & ManagementContribute to and help guide the creation, implementation, and management of Texas A&M University's brand experiences strategy to align with overall brand goals and platform, including event roadmaps, partnership frameworks, and experiential marketing plansParticipate in market research and analyze trends to identify experiential and partnership opportunities for Texas A&M UniversityCollaborate with senior leadership, brand marketing, content, and agency partners to align the brand experiences strategy with the University's mission, vision, values, and goalsStay on top of industry, brand activation, and pop culture trends and cultural moments to identify proactive opportunitiesPartnership & CollaborationIdentify and manage strategic partnerships with brands, influencers, agencies and vendors to create experiential opportunities to enhance Texas A&M brand awareness and connectionBuild and maintain relationships with external partners that drive Texas A&M’s brand strategy forward through amplified reach of shared target audiencesExperiential Marketing ManagementConceptualize, plan, and execute experiential marketing efforts to promote the University's brand and key messages with target audiences to achieve strategic objectivesCoordinate with internal teams and external agency partners to produce high-quality experiences to help create, reinforce, and/or change target audience attitudes, beliefs, and behaviorsManage day-to-day workflows, vendor contracts, and risk mitigation and deliver within budget and on-schedulePerformance ManagementSet measurable objectives for brand experiences and track progress against these goalsAnalyze post-activation data and generate insights, recaps, and recommendations for future optimizationsReport results to executive stakeholders, highlighting successes and areas of improvement to inform ongoing strategyTeam LeadershipMentor a Production Manager for expanded role in brand activation logistics and supportProvide guidance on brand activation development and best practicesQualificationsRequired Education and ExperienceBachelor’s Degree in Marketing, Communications, Business or related field or equivalent combination of education and experienceFive years of experience in brand marketing or experiential marketing and large-scale brand eventsPreferred QualificationsExperience leading development and execution of high-profile brand activations for a national consumer facing brand or higher education entityStrong understanding of digital marketing, social media, and content creationCreative thinker with a keen eye for detail and designPassion for and deep understanding of Texas A&M’s mission, values, and cultureKnowledge, Skills, and AbilitiesSelf-driven with strong written and verbal communication and presentation skillsDetail-oriented and able to manage shifting prioritiesExceptional organizational and executional skills, with the ability to toggle seamlessly between high-level strategy and on-the-ground implementationAbility to thrive in a fast-paced, dynamic environment and proactively recognize topical opportunitiesCollaborative leader with a passion for storytelling through experiencesWhy Texas A&M University?We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as:    Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums    12-15 days of annual paid holidays     Up to eight hours of paid sick leave and at least eight hours of paid vacation  each month    Automatic enrollment in the Teacher Retirement System of TexasFree exercise programs and release time for health and wellness programs    All employees have access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more     Educational release time and tuition assistance for completing a degree while a Texas A&M employee    For additional benefit information Click hereOur CommitmentTexas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our corevalues which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service. Instructions to Applicants:Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume’ or use a LinkedIn profile to pre-populate the online application.    All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.Equal Opportunity/Veterans/Disability Employer.SummaryLocation: College Station, TXType: Full time