Senior Marketing Manager, Performance, North America

Senior Marketing Manager, Performance, North America

Join the Salomon Marketing Team and play a pivotal role in shaping the future of performance marketing across North America!

As our Senior Marketing Manager, Performance, you will lead the co-creation and execution of impactful marketing strategies across running and outdoor categories, fully aligned with our global vision. From seasonal campaigns to major product launches, you'll bring our brand to life in the region, ensuring every initiative resonates with consumers and drives performance.

You will act as the central hub of the Go-to-Market marketing ecosystem, orchestrating cross-functional collaboration to deliver cohesive, high-impact campaigns. Your focus: designing exceptional consumer experiences that elevate the Salomon brand and strengthen our leadership in the performance space.

Working closely with regional marketing teams, you will ensure alignment, consistency, and excellence across all touchpoints—translating global strategy into locally relevant, inspiring execution.

Why this role matters: You'll be at the heart of how Salomon connects with athletes and outdoor enthusiasts—turning strategy into unforgettable experiences that move people and the brand forward.

Essential duties and responsibilities include:

• Coordinate with global and local PR teams to develop and execute annual Performance plans, supporting the local PR strategy.
• Provide actionable consumer insights to global teams and report on key marketing performance indicators (KPIs).
• Manage and support the Sports & Community Marketing Manager as they spearhead event management, consumer experience activations, community programming, and strategic partnerships for the category.
• Collaborate on epicenter planning and high-impact activations.
• Drive and oversee special projects as required, ensuring alignment with strategic objectives.
• Partner with the trade marketing team to strategize and consult on marketing initiatives with key accounts.
• Consult on category-specific training programs for shop professionals, enhancing their expertise and performance with the regional training leads.
• Support D2C teams (ecomm and owned retail) to ensure category alignment for product launches.
• Consult with Field Marketing team on seasonal playbooks.
• Oversee the preparation and delivery of comprehensive campaign briefings and reports in partnership with the Integrated Marketing Manager.
• Ensure the fulfillment of content requirements, proper distribution of assets, and oversee local content strategy, budgeting, and execution.
• Collaborate with Performance merchandising and sales leadership to define and manage the local Performance calendar across all channels.
• Oversee the Performance marketing budget, ensuring optimal allocation and utilization of resources.

Qualifications

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree or equivalent relevant work experience.
• 10+ years of experience in sports & performance marketing roles, encompassing product marketing, community partnerships, event management, and content creation/briefing.
• High level budget management experience.
• Proven ability to collaborate with cross-functional teams through effective project briefing and teamwork.
• Experienced in implementing and co-creating strategic plans that align with company goals.
• Exceptional presentation skills.
• Proficient in providing actionable insights from the North American fashion/lifestyle industry.
• Strong collaboration and relationship-building skills, with global/local experience being an advantage.
• Highly organized with the ability to prioritize multiple projects effectively.
• Skilled in identifying and reporting on the return on investment for category projects.
• Ability to travel 30% of time.

Additional Information

Role based in New York City. Permanent contract, full time.

Physical demands and working environment:

While performing the duties of this job, the employee is regularly required to travel, talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 30 pounds, with or without accommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate, but can involve exposure to varying noise levels, ranging from moderate to loud, as well as flashes of light.

Salary range: At the time of this posting, the estimated base salary range in New York is $140,000 – $160,000 USD. Actual compensation will be based on a variety of factors, including geographic location, job-specific skills, relevant experience, education, and training. The upper end of the range is typically reserved for candidates with demonstrated expertise that is above job requirements or who bring exceptional directly transferable experience.

Please note that the mentioned pay range represents the base pay only and does not include our competitive bonus program and benefits package.