Senior Data Scientist

Senior Data Scientist, CRM & PersonalizationThe Senior Data Scientist, CRM Marketing, will be a key driver of data-informed customer relationship management strategies focusing on the Seller and Owner verticals. This role will leverage advanced analytical techniques to understand customer behavior, optimize marketing campaigns, personalize customer experiences, enhance lead generation and sales effectiveness, and ultimately contribute to increased customer engagement and revenue generation across both business lines. The ideal candidate will possess a strong analytical background, excellent communication skills, and a passion for leveraging data to solve complex business challenges in a dynamic real estate environment.Top Reasons to Apply:Massive, Visible Impact: We are sitting on a wealth of low-hanging fruit, meaning your work will directly drive consumer leads, retention, and revenue.True Strategy & Autonomy: You won't just be crunching numbers; you will have strong autonomy over data strategy and act as a crucial partner to product stakeholders.Own the Funnel Strategy: You will fill a critical gap by owning the analytical strategy for the Seller/Owner verticals, focusing on CRM channels like email and push notifications.What You'll Do:Develop and implement data-driven CRM marketing strategies including segmentation, targeting, and personalization initiatives.Map and analyze the customer journey for sellers/owners identifying key touchpoints and opportunities for optimization through CRM interventions.Build sophisticated segmentation models to identify and target potential audiences for specific seller/owner projects based on various data sources.Design and execute personalized communication strategies and campaigns for consumers in both the Seller and Owner sectors.Collaborate on the integration of CRM data with other relevant platforms to create a holistic view of the customer.Establish KPIs and develop analytical frameworks to measure the effectiveness of CRM marketing campaigns across both business units, providing actionable insights for optimization.Conduct in-depth analysis of consumer data to identify trends, patterns, and opportunities for improved engagement, retention, and cross-selling (where applicable).Communicate complex analytical findings and recommendations clearly and effectively to both technical and non-technical stakeholders.Stay abreast of the latest trends and technologies in data science, CRM marketing, and the real estate industry.Collaborate with Data Engineering and IT teams to ensure data quality, accessibility, and the development of necessary data infrastructure.Partner with Marketing Managers to understand their specific needs and develop tailored analytical solutions.What You'll Bring:Bachelor's or Master's degree in a quantitative field such as Data Science, Statistics, Mathematics, Computer Science, Economics, or a related area.5 years of related experience, with 2+ years as a Data Scientist, preferably with a focus on marketing analytics or CRM.Proven experience in developing and implementing data-driven marketing strategies, including segmentation, targeting, and personalization.Strong proficiency in statistical modeling, machine learning techniques (e.g., regression, classification, clustering), and data mining.Experience with CRM platforms (e.g., Cordial, Braze) and marketing automation tools.Excellent SQL skills and experience working with large datasets.Proficiency in programming languages commonly used for data analysis (e.g., Python, R).Strong data visualization skills and experience with tools such as Tableau or Power BI.Excellent communication and presentation skills, with the ability to explain complex technical concepts to non-technical audiences.Strong problem-solving and analytical skills with a demonstrated ability to translate data into actionable business insights.Ability to work independently and collaboratively in a fast-paced environment.Experience in the real estate industry (Rental or New Construction) is a plus.Familiarity with the new homebuyer journey and related data sources is a significant advantage.How We Work:We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.How We Reward You:Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:Inclusive and Competitive medical, Rx, dental, and vision coverageFamily forming benefits13 Paid HolidaysFlexible Time Off8 hours of paid Volunteer Time offImmediate eligibility into Company 401(k) plan with 3.5% company matchTuition Reimbursement program for degreed and non-degreed programs1:1 personalized Financial Planning SessionsStudent Debt Retirement Savings Match programFree snacks and refreshments in each office locationDo the best work of your life at Realtor.com®Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. At Realtor.com®, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.Benefits that fit your lifeYour well-being matters to us, and we want you to live your best life. These are just some of the ways we can help keep you and your family safe, healthy, and happy.Physical healthGood health is all about making good choices and having the right health options throughout your life. To help you, we provide:Flexible medical, vision, and dental insuranceReproductive care (most locations)Access to fertility and family-building services (most locations)Gender-affirming coverage, so you can feel and be your truest selfAccess to an inclusive, integrated virtual healthcare navigation program (most locations)Autism programs to support you and your family (most locations).Telemedicine services (most locations).Emotional well-beingYour emotional well-being is just as important as your physical health. As Realtor.com, you'll be seen, heard, valued, and cared for in many ways.Employee Assistance Program, including work/life counseling and guidance, legal services, and financial servicesGenerous paid time off (sick time, vacation time, and various leave programs) to meet your unique needsPhone and video counseling services to support your emotional healthMental health support for children ages 18 months to 17 years (most locations)Access to a mindfulness app to support your emotional well-beingFinancial healthIt's no secret that financial peace of mind greatly contributes to your overall health and well-being. We can help enhance your financial security—now and into the future.401(k) with 3.5% employer match (3% in Canada)Accidental death and disability insuranceTuition reimbursement to support career-related studiesDebt management support through online tools, education, and expert helpCaregiving supportWe give you the space and support you need so you can be present for your family during major life events, like birth, illness, or injury. You'll have the resources, time, and flexibility to take care of things when life happens.Exceptional paid parental leave to help you welcome your newest family addition