Head Of Social Media

Impact3 is a crypto-native marketing and PR agency helping the best companies in crypto communicate clearly, build trust, and scale.

We work with the likes of SharpLink, Sky, Jupiter, Helium, and many other leading crypto companies.

We specialize in social media, PR, paid media, visual production, strategy, influencer marketing and go-to-market campaigns. Our edge is combining deep crypto context with world-class execution across channels.

We’re a global team of ~40 marketing rockstars working remotely across the world.

The Role

As Head of Social Media at Impact3 , you own Social Media as a business line.

Your mission is twofold:

Build and scale a best-in-class, multi-platform social media organization , with deep expertise for each relevant platform (X, LinkedIn, Reddit, TikTok, Instagram, YouTube)

Grow the Social Media P&L , by helping close new clients, expanding existing accounts, and positioning Impact3 as the leading social partner in crypto.

This role is strictly focused on organic content and distribution.

Paid media and influencer/KOL campaigns are owned by separate, dedicated teams. Your job is to make organic social world-class, undeniable, and indispensable.

Impact3’s current organic social media department is already made up of ~10 superstars, driving roughly $1M/year in revenue .

Your role is to scale this team and its revenues. You’ll have full freedom to design the structure of the team, hire and develop platform specialists, set standards, and ensure flawless execution across all client accounts.

At the same time, you’ll be a visible leader in new business, using your expertise, case studies, and platform insight to help close deals.

This is a unique role. A tough one to say the least. But it gives a level of ownership and growth you’re unlikely to get anywhere else.

What Success Looks Like

Impact3 has highly capable teams working across all relevant social media platforms for clients. (X, LinkedIn, Reddit, TikTok, Instagram, YouTube)

Clients consistently receive strategic, platform-native social execution , not generic content.

Social Media becomes a growth driver for the client , not just a delivery function.

Social Media revenue, retention, and upsells increase quarter over quarter.

Your Core Responsibilities

Own Social Media as a discipline across the agency.

Design and scale a platform-specialist team structure.

Hire, train, and mentor senior platform leads and execution teams.

Set clear expectations, career paths, and performance standards.

2. Platform Expertise & Strategy

Ensure Impact3 has deep, current intelligence on each major platform.

Oversee platform-specific playbooks, content frameworks, and best practices.

Push the team to continuously test, learn, and adapt to algorithm and format changes.

3. Quality, Systems & Execution

Set and enforce a high bar for content quality, strategy, and storytelling.

Build scalable systems, workflows, and reporting across all social accounts.

Integrate AI and automation to improve speed, consistency, and leverage.

Ensure social execution ladders up to client OKRs and business outcomes.

4. New Business & Revenue Growth

Own the Social Media P&L .

Actively participate in new business:

• Join New Business calls
• Pitch social strategy
• Help close social-led and multi-service deals
• Partner closely with the New Business team and other department heads
• Identify upsell opportunities within existing accounts and help close them
• Ensure social services are clearly positioned, priced, and differentiated

5. Cross-Functional Leadership

Work closely with Account Managers, PR, Creative, Copy, Strategy, and Growth.

Ensure social is integrated into larger campaigns and narratives.

Represent Social Media in leadership discussions and planning.

What We’re Looking For

Deep, hands-on experience with multiple social platforms , ideally with mastery in at least one.

Proven experience building and leading social media teams , ideally in an agency or fast-growing startup.

Strong strategic instincts and an opinionated point of view on content, platforms, and distribution.

Comfortable in client-facing and sales environments.

Able to explain strategy clearly and inspire confidence in founders and executives.

Systems-oriented mindset: you enjoy building playbooks, processes, and scalable structures.

Strong understanding of crypto culture, narratives, and market dynamics.

High standards, high ownership, low ego.

How We Work (Our Ethos)

We’re in this together.

We take ownership.

We simplify and systemize.

We lead by example.

We speak up.

What We Offer

A senior leadership role with real ownership and impact.

The opportunity to build one of the strongest social media teams in crypto.

Direct influence on revenue, growth, and company direction.

Fully remote work with a global team.

Competitive compensation tied to responsibility and impact.

Annual company retreat.

The typical compensation structure for a role like this is base salary + meaningful profit share of the Social Media business line.

We want your income to be directly linked to the growth, profitability, and performance of the team you build and lead. The better the business performs, the more you earn.

The exact compensation structure will reflect seniority, ownership, and impact.