Technical Product Marketer — Content & Growth

Role Description

Technical Product Marketer — Content & Growth

Location: Remote (Worldwide)

Type: Full-time

Level: Junior to Mid-level (2 – 4 years experience)

Reports to: Leadership team

We've already built momentum — a library of published technical articles, an active content pipeline, a rolling editorial calendar, SEO keywords mapped, and a content quality pipeline designed. What we don't have is someone dedicated to sustaining that momentum and scaling output.

You'll own the content-to-distribution pipeline end-to-end:

• Take drafted articles through quality review
• Optimize for SEO
• Publish to our Ghost blog
• Distribute via newsletter and social media
• Measure what's working
• Build the engine that produces 2+ pieces per week sustainably

This is a ground-floor role — pre-revenue, post MVP. You'll have direct access to the leadership team, real influence on how Clyro shows up publicly, and meaningful ownership from day one.

Qualifications

• You’ve published content in a B2B SaaS or developer tools context (including personal or freelance work)
• You understand SEO fundamentals (keyword research, search intent, on-page optimization) and have used tools like Ahrefs, Semrush, or Clearscope
• You can take rough drafts and turn them into polished, publishable content without losing technical depth
• You use AI tools (Claude, ChatGPT, etc.) to accelerate workflows while applying strong editorial judgment
• You can write in a technically credible, clear, and engaging voice
• You are self-directed and comfortable working in a fast-moving, early-stage environment

Requirements

• Content Pipeline Execution (50%)
• Own the end-to-end quality pipeline from draft through SEO/AEO optimization, editorial review, and publication
• Manage the editorial calendar (13-week rolling schedule)
• Ensure articles meet Clyro's voice and messaging standards (technically credible, no fluff)
• Coordinate with the leadership team on content priorities
• SEO & Growth (20%)
• Optimize content for target keywords and search intent
• Track rankings, organic traffic, and performance using tools like Plausible and Microsoft Clarity
• Identify content gaps based on search data and competitor analysis
• Improve landing page copy in collaboration with the tech team (Framer)
• Email & Newsletter (15%)
• Launch and manage the Clyro newsletter (Beehiiv)
• Build and segment the email list (pre-launch milestone: 500 subscribers)
• Write newsletter editions that drive engagement and product interest
• Track open rates, click-throughs, and list growth
• Social Distribution (15%)
• Create LinkedIn posts and Twitter threads to distribute content
• Repurpose articles into bite-sized social content
• Coordinate with the DevRel teammate on messaging and timing
• Monitor engagement and iterate on formats

Nice to Have

• Familiarity with AI/ML concepts (LLMs, agents, LangChain, etc.)
• Experience with Ghost, Beehiiv, Framer, or Plausible
• Experience at a pre-launch or early-stage startup
• Understanding of developer audiences and content expectations
• Experience marketing technical infrastructure, AI, or compliance-related products

Benefits

• Existing content momentum: published articles, draft pipeline, and editorial calendar
• Clear positioning, personas, and content strategy
• Direct access to the leadership team
• AI-augmented workflows integrated into the content process
• High ownership with minimal bureaucracy

How to Apply

Please send:

• A brief note on why this role interests you
• 1–2 writing samples (B2B/technical content preferred)
• A short editorial critique (3–5 sentences) of the paragraph below — what you’d change, keep, and why:
• One example of how you've used AI tools to improve a content workflow (1 paragraph)
• A short note (3–5 sentences) on how you would publish 5 articles in your first 30 days given existing drafts