Director of Sales and Marketing

Director of Marketing

Location: City State
Position Type: Full Time Exempt

Where Compassion Meets Strategy and Family Comes First

At The Arbors / Ivy Assisted Living we believe in more than just providing quality care we believe in preserving quality of life . For our residents that means a warm dignified and engaging environment. For their families it means peace of mind and the freedom to be family again to visit laugh and connect rather than manage the daily demands of care giving.

We are built on values that guide how we serve how we lead and how we grow:

Our Values

• Family oriented family-centered aging through generations
• Integrity through care compassion and teamwork
• Occupancy focused through trust connection and purpose
• A culture of collective ownership we stand together and do whatever it takes to deliver excellence
• Achieve excellence through a positive united team that values hard work a good laugh and the balance that keeps us thriving

Were seeking a Director of Marketing who shares this heart and these values someone who can build genuine relationships tell our story with sincerity and help families confidently take the next step toward a better life.

About the Role

As the on-site marketing and sales leader youll be the face and voice of The Arbors / Ivy in the community. Youll connect with families healthcare professionals and referral partners helping them understand what makes The Arbors / Ivy unique.

This role is ideal for someone who thrives on both heart and hustle who listens deeply follows through consistently and brings the integrity and accountability needed to drive results. This role is responsible for resident move ins and meeting monthly move in goals.

You will help families through emotional high-stakes decisions with empathy confidence and professionalism creating urgency that feels respectful and real.

What Youll Do

• Drive sales and move-ins through thoughtful relationship-based selling grounded in trust and connection
• Build relationships that convert to referral sources to create a strong lead pipeline through local business development grounded in trust and connection.
• Represent The Arbors / Ivy with warmth authenticity and professionalism at community events networking and outreach
• Support families through emotional decisions helping them shift from care giving strain to the joy of simply being family again
• Use CRM tools (Welcome Home) to track leads follow-ups tours and conversions with strong attention to detail
• Collaborate with leadership to execute marketing campaigns and events that reflect our culture purpose and values
• Maintain high standards in communication and presentation ensuring every first impression reflects excellence
• Lead with a we do whatever it takes mindset and contribute to a culture of collective ownership

What You Bring

• Bachelors degree in marketing or a proven track record of successful sales outcomes.
• 35 years of proven success in relationship-based sales (senior living healthcare medical/pharmaceutical preferred)
• A natural ability to connect with people listening actively and communicating with empathy and respect
• Strong organizational and follow-up skills you dont miss details deadlines or commitments
• Confidence to ask the right questions and guide families toward action without losing the human touch
• A strong internal drive for excellence and a team-first attitude rooted in integrity

• Ability to support occasional weekend and evening events or business development efforts

• A valid drivers license and ability to travel locally for outreach events

Why The Arbors / Ivy

At The Arbors / Ivy youre not just filling apartments youre helping families rediscover the joy of being family and helping seniors experience aging with dignity comfort and purpose.

Youll join a positive united team that works hard supports one another and believes that excellence can come with both professionalism and levity.

If you believe in purpose and performance integrity and accountability and building relationships that truly matter wed love to meet you.

The Arbors doesnt feel Corporate the way other companies can and this 3rd generation family run organization genuinely cares about its residents family members and team members!

Apply today and help us continue to grow The Arbors / Ivy where every day is an opportunity to make a meaningful difference.

Equal Opportunity Employer
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

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Required Experience:

Director