Digital Marketing Specialist

WHY JOIN THE AMES COMPANIES

We have amazing Benefits! Medical Dental Vision Life Insurance Wellness 401K Holidays Employee Assistance Program Vacation Days Disability and much more.

WHO WE ARE

The AMES Companies headquartered in Lake Nona-Orlando FL has a rich American history. The AMES story goes back to 1774 when Captain John Ames began making Americas first shovels. AMES brand is the third oldest consumer brand in the country and its tools helped build America for more than two hundred years. You can learn more about our history here.

Our business lines include Home Organization Lawn and Garden Tools Outdoor Living and Cleaning Tools. Our leading global brands are sold to homeowners and professionals involved in new construction remodeling and maintenance activities. To learn more about our business lines visit our website: YOU WILL WORK

This is a hybrid position based at our headquarters in Lake Nona-Orlando Florida. The daily schedule is 8:00 a.m. to 5:00 p.m. with remote work on Monday and Friday and in-office work Tuesday through Thursday.

WHO YOU ARE

The Digital Marketing Specialist will manage and optimize the online brand and shopping experience across owned channels and e-Retailer commerce sites ensuring website functionality content design navigation and conversion paths support a seamless buyer journey. This hands-on role connects commerce lifecycle marketing UX content analytics and cross-functional delivery to drive customer acquisition engagement conversion and retention.

Our platform environment includes Salsify Shopify Klaviyo Salesforce Commerce Cloud (SFCC) Salesforce Marketing Cloud and web analytics and reporting tools. We do not expect one person to be a subject matter expert on every platform. The successful candidate will bring broad digital fluency practical depth in several areas and the aptitude to learn unfamiliar systems complete core workflows translate business needs into clear requirements and liaise with technical specialists and agency partners.

WHAT YOU WILL DO

• Manage and optimize product detail content across e-Retailer commerce sites including product detail pages A Content features attributes copy imagery and listing quality to support brand standards and business goals.
• Collaborate with product sales and marketing teams to improve digital shelf presentation search performance category relevance and customer shopping experience.
• Own day-to-day site functionality promotional execution landing pages content updates merchandising releases and quality assurance across Shopify- and SFCC-based platforms ensuring digital experiences are accurate intuitive and easy to shop.
• Partner with brand and media teams on organic and paid social campaigns using performance insights to drive qualified traffic engagement conversion and customer acquisition.
• Define campaign and commerce KPIs; maintain decision-ready reporting using GA4 platform reporting dashboards and other available data sources.
• Guide digital design and usability improvements by partnering with internal and agencies to improve page layouts navigation product presentation SEO accessibility content quality and visual consistency while maintaining brand standards and a customer-first shopping experience.
• Partner with product sales customer service IT data and operations teams on product pricing inventory offer order and fulfillment requirements that affect the digital customer experience.

REQUIREMENTS

• Bachelors degree in marketing business communications e-commerce analytics or a related field or an equivalent combination of relevant education and experience.
• Four or more years of progressive experience in digital marketing e-commerce lifecycle or CRM marketing web analytics or a closely related discipline.
• Proven experience in marketing copywriting with strong writing editing and storytelling skills. Ability to create clear compelling and persuasive content across websites email campaigns social media advertising and other marketing channels.
• Hands-on experience in a commerce platform an email or marketing automation platform web analytics and measurement digital content SEO and conversion optimization.
• Enough technical fluency to navigate platforms perform and quality-check core workflows identify likely issues and collaborate effectively with developers and specialists; deep coding or platform architecture expertise is not required.
• Ability to convert data into clear findings recommendations priorities and measurable next steps.
• Strong project management communication writing and stakeholder-management skills with the judgment to balance speed quality customer impact and business value.
• Self-directed curious organized and comfortable managing multiple brands campaigns and partners with limited supervision.
• Working proficiency with Excel and PowerPoint or equivalent tools. Familiarity with dashboards creative tools or AI-enabled marketing workflows is helpful but not required.
• Ability to travel approximately 5%.

PREFERRED QUALIFICATIONS

• Experience with a mid-market commerce and lifecycle ecosystem such as Shopify and Klaviyo and/or an enterprise ecosystem such as Salesforce Commerce Cloud and Salesforce Marketing Cloud.
• Experience with GA4 tag management dashboards campaign measurement and e-commerce funnel analysis.
• Working familiarity with digital accessibility privacy consent and email deliverability practices.
• Experience in consumer products home improvement durable goods retail or a multi-brand organization.

ENVIROMENTAL/PHYSICAL REQUIREMENTS:

Physical demands described here are representative of those that must be met to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• This position is located primarily in an office environment. At times the associate is required to sit for long periods of time.
• While performing the duties of this job the associate may need the ability to lift and carry loads up to 20 pounds.
• Upon occasion the associate may be exposed to a manufacturing and distribution operations environment and required to wear personal protective equipment.

WORK AUTHORIZATION

The AMES Companies will only employ those who are legally authorized to work in the United States. The Company does not currently sponsor immigration visas for this role.

Required Experience:

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