Brand Manager

Job Description

About Sun Noodle

Founded in Hawai‘i in 1981, Sun Noodle is a family-owned company dedicated to the craft of fresh, premium noodles. With production facilities in Hawai‘i, California, New Jersey, and Rotterdam, we serve everyone from world-class chefs to everyday noodle lovers.

Quality, creativity, craftsmanship, and care are at the heart of what we do. And because we believe great food should bring people together, you can expect a culture filled with collaboration, camaraderie, fun company events, and, of course, plenty of noodle tastings.

Now, let’s talk about you.

The Opportunity

We’re looking for a Brand Manager to help shape how Sun Noodle shows up in the world and continue building a brand people genuinely love.

This is a highly visible, hands-on role that blends brand strategy, storytelling, campaign leadership, cross-functional collaboration, and execution. You’ll help steward the Sun Noodle brand across packaging, digital, retail, foodservice, product launches, events, partnerships, and experiential activations.

We’re looking for someone who is both strategic and scrappy. You should be comfortable thinking about the long-term direction of a brand while also rolling up your sleeves to turn great ideas into real-world experiences.

If you love food, culture, creativity, and building meaningful consumer brands, this could be an exciting next step.

What You’ll Do

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• Lead brand planning and campaign development aligned with business goals and product priorities.
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• Help define and maintain a consistent Sun Noodle brand experience across packaging, digital, retail, foodservice, events, and partnerships.
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• Partner with the internal marketing team and external freelancers and agencies to develop compelling brand assets and campaigns.
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• Guide packaging strategy and updates across product lines, markets, and retailers.
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• Support new product launches by developing brand narratives, go-to-market plans, and launch toolkits.
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• Collaborate closely with sales, R&D, operations, marketing, and leadership to connect brand strategy with commercial priorities.
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• Develop brand toolkits, playbooks, and guidelines that help internal teams and external partners bring the brand to life consistently.
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• Monitor market trends, the competitive landscape, and consumer insights to help inform brand decisions.
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• Support experiential marketing initiatives, including festivals, product demos, chef collaborations, retail activations, and other opportunities to connect directly with consumers.
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• Help manage project timelines, budgets, and cross-functional workflows across brand initiatives.
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• Champion the Sun Noodle ethos of craftsmanship, care, and joy in everything you do.
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What We’re Looking For

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• 5–8 years of CPG brand management or marketing experience.
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• Proven experience leading brand strategy, campaigns, and product launches across multiple channels.
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• Strong understanding of brand positioning, storytelling, and visual identity.
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• Experience working cross-functionally with sales, product, operations, marketing, and creative teams.
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• Familiarity with packaging development and retail environments, including specialty and mainstream retail.
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• Strong project management skills and the ability to balance multiple priorities in a fast-moving environment.
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• Ability to turn consumer, market, and business insights into clear and actionable brand direction.
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• Strong strategic and executional communication skills.
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• Highly organized, detail-oriented, proactive, and comfortable taking ownership.
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• A willingness to move between big-picture thinking and hands-on execution.
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• Most importantly, a genuine passion for food, culture, creativity, and building brands that people love.
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Why Sun Noodle?

This is an opportunity to put your fingerprints on an established and growing food brand while working across a wide range of creative and commercial initiatives.

You’ll have exposure to everything from product launches and packaging to ramen festivals, retail roadshows, chef collaborations, and consumer experiences, all within a culture centered on craftsmanship, collaboration, creativity, and continuous improvement.

We offer:

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• The opportunity to help shape the future of an iconic food brand
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• A collaborative and creative working environment
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• Exposure to a global business and diverse brand initiatives
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• Opportunities to work across retail, foodservice, experiential, and product marketing
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• Competitive compensation and benefits
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• And yes, plenty of noodles Interested?
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If you love ramen, storytelling, creativity, and the idea of bringing a beloved food brand to life in new ways, we’d love to hear from you.

Additional Job Application Terms

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• This job is part of LinkedIn’s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding Alaska, Hawaii, Nevada, South Carolina, and West Virginia.
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• We’re committed to making our hiring process as smooth and timely as possible. If you’re a potential fit, our team will reach out within two weeks. If you do not hear back in that time, we encourage you to explore other opportunities in the future.
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• Do you agree to the additional job application terms outlined here:
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• View LinkedIn Terms
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