Product Marketing Specialist

Product Marketing Specialist

The Product Marketing Specialist supports the development and execution of marketing initiatives for John Hancock's insurance products. This role works closely with Product Marketing Managers and cross-functional partners to help bring product stories to market, support launch activities, and create marketing and sales materials that engage advisors, partners, and customers.

The ideal candidate is a strong communicator, highly organized, and eager to learn the fundamentals of product marketing in a regulated industry. You will gain experience supporting product launches, campaign execution, content development, and cross-functional project coordination while contributing to the success of John Hancock's insurance business.

Position Responsibilities:

• Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products
• Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services and partners
• Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences
• Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments
• Evaluates campaign success using analytics relative to competitor activities and current market conditions

• Helps manage the relationships with creative, editorial, digital and compliance teams within the area
• Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs
• Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms
• Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)

Candidate:

The ideal candidate will have a background in marketing with preferred experience in the life insurance space and will be passionate about bringing excitement to these experiences. What we are looking for:

• A minimum of a bachelor's degree in Marketing, Communications, or a related field of study with a minimum of 2-5 years of experience.
• Familiarity with the life insurance and financial services insurance industry a plus
• Proficiency in marketing automation and digital marketing platforms a plus
• Strong project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines
• Exceptional written and verbal communication skills
• Strong writing and copy-editing abilities
• Knowledge using Generative AI tools to drive business growth and innovation, is a plus
• Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel and Word

When you join our team:

• We'll empower you to learn and grow the career you want.
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we'll support you in shaping the future you want to see.

Location: Boston, Massachusetts

Working Arrangement: Hybrid

Salary range is expected to be between $61,875.00 USD - $103,125.00 USD

Company: John Hancock Life Insurance Company (U.S.A.)