Senior Manager Shopper Marketing

About Cure

Cure is a venture-backed hydration brand based in New York City, offering the only premium hydration solution with a science-backed formula, plant-based ingredients, zero added sugar, and four times the electrolytes of leading sports drinks. Inspired by the World Health Organization’s Oral Rehydration Solution (ORS) formula, Cure is clinically proven to hydrate as effectively as an IV drip. Unlike other ORS products, Cure’s ingredients are non-GMO, sustainably sourced, and free from added sugar. Crafted with coconut water and pink Himalayan salt, Cure delivers everything your body needs for optimal hydration—without the unnecessary extras.

All Cure products are Non-GMO Project Verified, Certified Gluten-Free, Kosher, and FSA/HSA Eligible. Backed by a medical advisory board that includes renowned experts like Dr. Roshini Raj, Dr. Dana Cohen, Brooke Alpert, and 60+ medical professionals, Cure has quickly made its mark. In just over five years, Cure has expanded to over 27,000 retail stores nationwide, including Target, Walmart, CVS, Walgreens, Albertsons, Kroger, Whole Foods, and Sprouts. The brand has been recognized on the Inc. 5000 list for four consecutive years and is proudly B Corp Certified.

Cure’s investors include Lerer Hippeau, Santatera, Rocana Ventures, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, and notable individuals like Peter Rahal (Co-Founder of RXBAR), Sam McBride (Former COO of RXBAR), Carly Strife (Founder of BARK), Kathleen King (Founder of Tate’s), Philip Krim (Former CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick, and more.

About the Job

At Cure Hydration, we’re obsessed with helping our customers and employees thrive. As our Senior Manager, Shopper Marketing , you will report directly to Cure’s Senior Director, Growth, and lead Cure’s in-store activation strategy across national and regional retail partners. You will own the full activation cycle from concept to execution to post-program analysis, ensuring display wins, flawless merchandising, and measurable velocity lift. This role blends hands-on retail execution with analytical rigor to optimize ROI and scale what works.

Key Responsibilities

● Build the annual in-store activation plan and budget tied to sell-in priorities, promo windows, and retail calendars.

● Design 360 shopper programs that center on the store experience: secondary displays, endcaps, shippers, PDQs, shelf trays, IRCs, price promos, and seasonal feature space.

● Partner with Sales to secure placements and execute planograms, ensuring compliance through audits and photo verification.

● Lead in-store demo and sampling strategy, including staffing models, traffic targets, conversion goals, and post-demo reporting.

● Develop best-in-class POS and merchandising toolkits for retailers and brokers.

● Manage vendor and agency partners for fabrication, field execution, demo staffing, and compliance audits.

● Coordinate with Operations on allocation, kitting, and on-time delivery of display materials.

● Own test-and-learn roadmaps in-store: A/B display tests, promo depth tests, IRC vs TPR, demo versus no-demo, feature-plus-display versus display only.

● Build dashboards and readouts that quantify impact on velocity, units per store per week, basket size, and incrementality using SPINS/IRI/Nielsen and retailer portals.

● Run program post-mortems with clear recommendations and rollup insights for leadership and retail partners.

● Collaborate with Creative and Brand to ensure every in-store touchpoint is on-brand, simple to execute, and conversion-focused.

● Monitor competitor activation, category trends, and retailer marketing opportunities to keep Cure front of shelf and top of mind.

About You

● Are excited about entrepreneurship and are committed to helping people live healthier lives.

● 7+ years of experience in Shopper Marketing, Trade Marketing, or Retail Activation within CPG, ideally beverage or wellness.

● Proven success delivering velocity lift through displays, features, demos, and retail merchandising.

● Strong analytical skills with the ability to build models, interpret syndicated and retailer data, and translate insights into clear decisions.

● Comfortable building dashboards and reporting cadence for both internal and external stakeholders.

● Expert collaborator with Sales, Field, Creative, Operations, and Finance.

● Skilled at vendor management, budget ownership, and timeline discipline.

● Excellent communication and presentation skills with an ability to influence at all levels.

● US-based with work authorization to work in the US.

● Proficient in Microsoft Office and Google Suite, plus analytical tools such as Excel, Looker, Tableau, or similar.

● E-commerce and startup experience is a plus.

● Self-driven, curious, confident, optimistic, and passionate.

Bonus Points for:

● Based in New York or Los Angeles

Personal Qualities

● Strong problem-solving and decision-making skills.

● Ability to prioritize and deliver high-quality work under tight timelines.

● Collaborative spirit with excellent interpersonal skills.

● Adaptable and open to feedback and new ideas while confidently articulating design decisions.

Benefits

● Compensation: Competitive pay, bonus, stock options, and 401(k) matching.

● Time Off: Paid time off includes vacation, sick days, volunteer days, and more.

● Product: All Cure employees receive a free Cure subscription.

● Healthcare: Health, vision, and dental insurance.

● Wellness: $750/year in wellness stipends.

● Social: $800/year in social stipends.

● Remote Work: We have team members on both EST and PST.

Please submit your inquiry to .

We’re aware of research showing that historically underrepresented groups are less likely to apply for a job if they don’t believe they meet all the criteria. Do you hesitate to apply because you don’t meet every single qualification? Please apply anyway with a thoughtful cover letter! We would love to hear from you and discuss how you can help us build a great team at Cure.