Associate Director, Omni Channel Ecommerce

Associate Director, Omni Channel E-Commerce

Function: Sales Location: CA, US Work Arrangement: Hybrid

Position Title: Associate Director, Omni Channel E-Commerce Location: Calabasas (Hybrid – 3 Days Onsite) Reports to: Sr Director, Ecommerce Direct Reports/Team: 5 Scope / Brands: US Channels

About The Wella Company Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

The Role

We are actively seeking a visionary and results-driven Associate Director of Omni Channel E-Commerce to spearhead our digital growth strategy. This role will oversee a $50M+ business spanning emerging platforms like TikTok Shops, retailer websites, and future brand-owned sites. The ideal candidate is an experienced leader with a proven track record of driving revenue growth, navigating complex e-commerce ecosystems, and identifying transformative distribution opportunities. This role requires a strategic thinker with the ability to innovate, build partnerships, and optimize P&L performance while unlocking new paths for growth.

Key Responsibilities

• Strategic Leadership: Develop and execute a comprehensive e-commerce strategy including emerging platforms such as TikTok Shops, retailer.coms, and brand-owned sites. Define the growth strategy for each channel, tailored to consumer behavior, market trends, and brand positioning. Develop a channel strategy that is differentiated, brand and consumer-centric with a focus on growth and profitability Identify new market opportunities and emerging trends to stay ahead of the competition and drive innovation.
• P&L Management: Full ownership of the ecommerce P&L, with responsibility for delivering net revenue targets and managing profitability. Analyze financial performance metrics and market trends to identify opportunities for optimization and cost reduction. Develop and implement pricing strategies, promotions, and discounting policies to maximize revenue and margin.
• Channel Management and Expansion: Oversee operations across TikTok Shops, retailer.coms, and future brand websites, ensuring seamless consumer experiences. Cultivate strategic partnerships with retailer and digital platform partners to drive sales and improve visibility. Negotiate favorable terms and agreements with retail partners to maximize profitability and market share.
• New Distribution Opportunities: Lead efforts to explore, evaluate, and launch new e-commerce opportunities, including innovative distribution models and untapped markets. Research and assess potential partnerships, digital marketplaces, and alliances to expand reach and audience engagement. Collaborate with cross-functional teams to define and execute go-to-market strategies for new platforms or channels. Partner with analytics, marketing, merchandising, and supply chain teams to deliver exceptional customer experiences and achieve business objectives. Represent the e-commerce function in senior leadership forums, providing insights, progress updates, and recommendations.

Qualifications

Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred. 8+ years of experience in ecommerce leadership roles, with a proven track record of driving revenue growth and managing large-scale ecommerce operations. Strong understanding of ecommerce best practices, market dynamics, and consumer behavior. Demonstrated ability to develop and execute strategic plans that deliver measurable results. Excellent analytical and financial acumen, with the ability to analyze complex data sets and make data-driven decisions. Exceptional leadership and communication skills, with the ability to influence and inspire cross-functional teams and senior stakeholders.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $145,000 - $175,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email View email address on click.appcast.io. This email account will not respond to inquiries regarding the status of a candidate's application. Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.