Associate Brand Manager

Who We Are

WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years! Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!


We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.


There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.


What you'll do

As leader of one of Munchkin's core categories, this position is responsible for identifying consumer and retailer trends and insights and then translating those insights into new product concepts and marketing plans to support annual and long-term sales, market share, and profit goals. The position works closely with all departments within the organization and works on several projects simultaneously.


Essential Responsibilities

• Be the expert - know your categories, products, competitors, distribution and retail sets
• Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce team
• Lead cross-functional teams to launch product innovation and renovations with speed and agility.
• Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
• Closely monitor and analyze sales volumes, market share trends and competitive activity
• Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
• Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
• Assist with preparation of annual operating plans and marketing budget.
• Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
• Analyze the business utilizing quantitative/qualitative data, demonstrating strong command of key growth and share drivers
• Present market analysis and actionable recommendations to grow sales and profitability
• Other duties as may be assigned

Bring it!

• 2-4 years brand managment marketing experience (consumer packaged goods industry is a plus)
• BS/BA degree, MBA preferred
• Experience leading cross-functional teams
• Strong communication / writing skills
• Proven history of being both creative and analytical in prior roles
• Ability to thrive in a fast paced environment and be resourceful, creative, detail oriented

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, and life coverages, wellness benefits, generous employer-matched 401(k) plans, discretionary bonuses, opportunities to earn equity, and much more. We focus on supporting employee development and growth.


We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility, we offer a hybrid work environment. We also provide annual weeklong global office closures giving our people a chance to recharge.


Salary range: $100,000 - $115,000, DOE.

To learn more, visit us at

Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.

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