Associate Product Manager

Associate Product Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

The Opportunity

The Associate Product Manager position works out of our Austin, TX location in the Cardiac Rhythm Management Division. This is a fully onsite role. As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.

Abbott Cardiac Rhythm Management Global Marketing is looking for a strong individual that wants to make a difference in the Transvenous Pacemaker space. In this role, you will own a critical part of the commercialized transvenous pacemaker & accessories portfolio, drive share acquisition through strategic initiatives, and play an integral part in future product launch execution.

What You'll Work On

• Manage LV product downstream marketing globally for assigned products and/or markets, providing marketing strategy, guidance, and support.
• Generate expert level brand, market, and competitive analyses
• Develop annual marketing plans to grow product sales, profit, and share
• Create and execute marketing campaigns that generate measurable wins
• Collaborate with DVP, AVPs, and R.D.s to create a unified strategy and cohesive tactical execution plans
• Work closely with the U.S. Commercial team & Finance to ensure alignment
• Gain buy-in from commercial leadership and ensure execution of marketing plans
• Forecast product demand and sales for monthly, quarterly, and annual financial planning
• Create competitive marketing strategies and tactics that defend and take share
• Collaborate with the CRM Education team to develop, implement, and update product training for the sales force on an ongoing basis
• Collaborate with the CRM Education team to generate strategic opportunities for KOL and AHP engagement
• Collaborate with the CRM Marketing Communications team to ensure best-in-class collateral development for supporting sales execution
• Lead new LV product launches
• Lead cross-functional teams in the development and execution of product launch plans and critical milestones
• Identify product positioning, value propositions, and key messaging in conjunction with the Marketing Communications team
• Collaborate with Upstream Marketing counterparts to provide market insights and condition the market for product launches
• Identify market entry strategies with the Reimbursement team
• Develop podium and publication plans with the Clinical team
• Create market development plans with global marketing teams
• Work with the education team in developing field and physician training plans and ensure optimal training execution
• Create and align the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targeting
• Forecast launch demand to ensure adequate product supply
• Develop KOL strategy and create physician champions for the product
• Collaborate with Public Affairs in deciding and executing appropriate media communications
• Track and report launch progress to senior leadership and key stakeholders regularly

Education and Experience You'll Bring

• Bachelor's degree Related field or an equivalent combination of education and work experience
• MBA preferred
• Minimum 2-4 years of related work experience with a strong understanding of specified functional area
• Typically requires 2+ years of experience with or exposure to sales and/or marketing in the following areas: healthcare, medical devices, or medical diagnostics to develop the competence required to meet the skills and responsibilities of the position.
• Solid understanding and application of business concepts, procedures and practices.
• Will perform this job in a quality system environment. Failure to adequately perform tasks can result in noncompliance with governmental regulations.
• Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
• Exercises judgment within generally defined practices and policies in selecting methods and techniques for obtaining solutions.
• Has a sound knowledge of a variety of alternatives and their impact on their business unit.
• Willing to travel 40%

• Strong written and verbal communication capabilities required
• Must know how to win friends & influence people
• Must be proactive and results oriented
• Proficiency with Microsoft Office suite of applications
• Class III device product launch experience is strongly preferred
• Demonstrated strategic thinking, and analytical skills

The base pay for this position is $78,000.00 – $156,000.00. In specific locations, the pay range may vary from the range posted.